tablets | Internet Marketing Blog

Tablet shoppers spend 21% more than other consumers

Tablet visitors to e-commerce sites spend 20% more than desktop shoppers, and twice as much as those using smartphones, according to a new report.

Adobe's Digital Marketing Insights report takes its data from 16.5bn visits to more than 150 retailers last year, and shows that AOVs from tablets are higher than from other devices.

It also suggests that retailers should consider optimising the experience for tablet users.

by Graham Charlton 19 January 2012 14:01pm 5 comments

Consumers happy with online holiday shopping, but social and tablet need improvement

Digital and multichannel retailers were able to lure consumers into spending record amounts online this year despite a difficult economic landscape.

But there's more good news for online retailers: according to a survey conducted by Baynote, consumers were pretty darn happy with their online holiday shopping experiences.

by Patricio Robles 13 January 2012 10:33am 0 comments

2011 was a bad year for the PC

Q4, which includes the holiday shopping season, was good to many industries last year - but the PC industry wasn't one of them.

According to IDC, some of the biggest PC manufacturers, including HP, Dell and Acer, recorded declines in sales.

Performance was so bad that IDC described 2011 as "the second-worst year in history" for PCs, as total sales declined 5% from 2010.

by Patricio Robles 12 January 2012 16:58pm 1 comment

B&N discounting, giving away NOOKs to sell content

In the battle for the future of the tablet market, Amazon - with the Kindle Fire, may be a top contender for the lead row. But another retailer, Barnes & Noble (B&N), isn't ceding anything to its etail rival.

Yesterday, it announced that customers who pony up $120 for a one-year subscription to the digital version of PEOPLE Magazine will receive a $50 discount on the NOOK Tablet, bringing its price down to that of the Kindle Fire ($199). Customers who purchase a $240 annual subscription to the New York Times (NYT) can have a NOOK Simple Touch for free, or a NOOK Color tablet for $99.

by Patricio Robles 10 January 2012 11:09am 0 comments

CES promises plenty of tablet action

The International Consumer Electronics Show, or CES as it's widely referred to as, begins tomorrow.

While it may be losing its "clout", it's still one of the biggest venues for companies to launch their new products at - and CES 2012 will be no different.

by Patricio Robles 09 January 2012 16:38pm 0 comments

Can Google take on the Kindle Fire and NOOK?

Amazon's Kindle Fire was one of the hottest consumer electronics products this holiday shopping season. It was so hot, in fact, that according to investment bank Morgan Keegan, Amazon's new tablet may have displaced as many as 2m iPad sales.

And the Kindle Fire has company. Barnes & Noble's NOOK Color and NOOK Tablet devices are selling well, prompting speculation that the bookseller may spin off its NOOK unit after missing its sales targets.

by Patricio Robles 05 January 2012 16:33pm 1 comment

Technologists don't get the Kindle Fire

If you've been reading the headlines about the Kindle Fire lately, you might be surprised to learn that Amazon has already moved millions of units of its tablet and is now the proud creator of the best-selling Android tablet.

Web usability guru Jakob Nielsen isn't a fan, and went so far as to say that he felt, "the Fire is going to be a failure."

by Patricio Robles 20 December 2011 10:23am 12 comments

Zappos launches lifestyle magazine iPad app

Online footwear retailer Zappos has today launched an iPad app called Zappos Now, presented in the form of a digital lifestyle magazine.

It will be updated monthly, and allow users to shop directly from the app with free next business day shipping with no minimum order value.

by Vikki Chowney 16 December 2011 10:27am 4 comments

More consumers will buy virtual goods this Christmas: stats

As the festive season gets underway, we are already seeing some interesting data on trends and predictions across the global e-commerce industry.

Naturally, the Christmas sections of our Internet Statistics Compendium will be updated with the best of it over the coming months so be sure to check back for upcoming editions.

Some of the most significant holiday data for marketers and retailers alike focuses on the growth of the virtual goods sector.

Here are a few highlights...

by Luke Richards 08 December 2011 10:53am 2 comments

The Kindle Fire is on fire

That Amazon would sell a fair share of Kindle Fires seemed inevitable based on the estimated volume of pre-orders the world's largest online retailer had received before its tablet device launched.