While the industry continues to wrestle with the logistics of opting-in to consumer behavioral targeting, a Harvard University researcher has developed a way to opt-out.
Christopher Soghoian, a fellow at the Berkman Center for Internet and Society at Harvard Law School, told The Harvard Crimson that he has developed a browser extension that prevents advertising networks from tracking internet usage habits. The Google plug-in, entitled Targeted Advertising Cookie Opt-Out (TACO), allows users to opt out of 27 advertising networks.
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by John Gaffney
19 March 2009 13:23pm
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