Vodafone implements TagMan's technology to create "unstoppable digital"
Vodafone UK has implemented real-time attribution and tag management technology from TagMan in what the mobile operator is calling its strategy for “unstoppable digital”.
It says this will transform the company's understanding of the digital marketing campaigns it runs, radically altering its approach to that investment as it expands activity in this area.
House of Fraser improves campaign measurement with TagMan
High street retailer House of Fraser has starting working with real-time attribution and tag management company TagMan to help it plan, implement and track online campaigns.
The company, which operates 63 stores as well as Houseoffraser.co.uk, says it plans to use TagMan's system to improve its marketing effectiveness.
TagMan and AdInsight partner to combine online with offline tracking
Real-time attribution and tag management company TagMan has partnered with call tracking specialist AdInsight to combine online with offline analytics.
This promises to connect the dots between customers’ entire online journey and any phone calls to a business by housing AdInsight’s tracking inside the TagMan tag management system.
Taking action on data privacy: tag management looks mandatory
The question on privacy is now not about what the law will require (we know what legislators want), it is what technical fixes can be made to comply.
New rules to prevent the digital industry from tracking user behaviour on the web without their explicit consent are pending both in the US and Europe and, as yet, we see little activity by advertisers to make ready.
Q&A: Tess Bedard of TUI Travel on conversion tracking
In order to improve its path-to-conversion reporting, TUI Travel’s Specialist Holiday Group has recently been making efforts to improve measurement of its online campaigns.
We interviewed head of online marketing Tess Bedard about the results...
Why removing tracking tags is not the answer to speeding up websites
With tags seen as the bad guys and blocked entirely from sites, how would a retailer ever be able to switch analytics provider?
What level of customer service and innovation could they then expect from the incumbent suppliers?
10 essentials of e-commerce optimization & attribution: Part one
Online shoppers are a fickle lot and the competition for their attention and their spend in utterly fierce. Consequently, optimizing every aspect of your e-commerce program, and the tags that manage them, is absolutely essential.
Since we’re working mainly with e-commerce businesses, we compiled a list of the key steps they can – and do – take to optimize online sales.
Q&A: Allison Wightman of Virgin Atlantic
Allison Wightman is head of e-business for Virgin Atlantic, with responsibility
for the global flagship Virginatlantic.com, about a dozen associated sub-sites,
Commercial Insight and Database Marketing.
We talked about how the airline achieved a 40-to-1 ROI using attribution modelling to manage the online marketing campaigns and attribute sales to the correct channel. The topic is one that will be addressed at the Econsultancy Peer Summit on June 2 in New York City.
Google Multi-Channel Funnels: why the turkeys voted for Christmas
Not since Google plumped for pay-per-click sponsored listings in 2000 has ‘The Big G’ made a decision as strategically significant as its recent commitment to path-to-conversion reporting in the guise of ‘Multi-Channel Funnels'.
Social media and SEO massively undervalued: study
Now that TagMan has been tracking all the activity of some very big clients for a substantial period of time, we can provide some pretty definitive answers about how different campaigns appear in, and contribute to, the path to conversion.
From this data, we have proof that natural search and social media channels are vastly undervalued, while the effect of paid search is overstated...
