Posts tagged with 'targeted advertising'

The potential of addressable TV advertising

Are your rivals going to let viewers respond immediately to TV ads on their iPads, while your ads just hope to be remembered?

Second-screening, where consumers use mobile devices while watching TV, presents great opportunities for brands, retailers and financial services, and is on the increase.

Yahoo to launch new ad targeting tools

Yahoo is set to launch new tools designed to help advertisers better target their ads to the company's users.

The Wall Street Journal is reporting that Yahoo is preparing to launch three new tools that will give Yahoo advertisers the ability to target specific audiences across Yahoo's properties.