The BBC unveils its EU cookie law solution
The ICO's one year amnesty on enforcement of the EU e-Privacy Directive ends tomorrow, and a few more sites have been rolling out their compliance solutions.
BBC.co.uk launched its cookie info banner yesterday, while Channel 4, The Guardian and the Telegraph have today.
The four approaches are all very different...
The Telegraph launches iPad app #appreview
The Telegraph launched its first app for the iPad today, bringing the 'editor's selections' to the device. The app will be available for download daily from 5am.
It's a free app, for a limited period anyway, which will be sponsored by Audi for the first 12 weeks. It's an interesting move, and a good alternative to the paid apps from The Times and others.
I've been trying the new app out...
Q&A: Julian Sambles on the Telegraph's social media strategy
Julian Sambles is Head of Audience Development at the Telegraph, responsible for digital audience growth, engagement and page yield.
He is speaking at our Online Marketing Masterclasses event next week to discuss how the newspaper uses search engines to acquire traffic, so I thought I'd ask him a few questions in advance about the Telegraph's social media strategy.
What does the Telegraph do better than the Guardian or the Times?
Many of the big newspapers have launched sites specifically for mobile users, Graham Charlton has recently reviewed several of them here. But are duplicate sites really the way to go? How do you work out what to include? Above all, what happens if after all your efforts a mobile user decides to access your standard site and gets a poor user experience there?
System Concepts has just tested the mobile and standard sites of three quality newspapers:The Times, The Telegraph and The Guardian when accessed using a mobile phone. Our results clearly highlighted some of the issues brand owners face in deciding their mobile strategy.
The Telegraph pulls in 75,000 visitors a day from social media
The Telegraph's social media strategy seems to be paying dividends, as its website now receives 8% of its daily traffic from news aggregators like Digg and Reddit, as well as Twitter.
The newspaper's Head of Audience Development Julian Sambles revealed this figure to Malcolm Coles on his blog, and based on the Telegraph's 28m uniques in March, this equates to around 75,000 visitors per day from social media.
How newspapers can make good use of Digg
It seems that The Telegraph has been using Digg successfully to drive more traffic to its website, and provides a useful example for other newspaper and blogs to follow.
By encouraging readers to Digg the stories they are reading on the newspaper site, The Telegraph has managed to increase the amount of traffic it receives from the social news site, and is now largest recipient of Digg traffic in the UK.
Mobile app review: Telegraph on iPhone
The Telegraph released an iPhone app last week, the first to be developed by any of the UK's newspapers, though others will surely follow.
In an area where few of the UK's newspapers excel, The Telegraph had one of the better mobile versions of its site, so has it managed to create a decent iPhone app?
