television | Internet Marketing Blog

Tablets becoming television's companion, replacement: report

The rise of the tablet is one of the biggest trends in computing today and there's little reason to doubt that this trend won't get anything but stronger.

The new iPad smashed sales records, affordable tablets with rich content ecosystems like the Kindle Fire are helping bring these devices to the masses, and Intel is promising a slew of new tablets when Windows 8 is released later this year.

by Patricio Robles 12 April 2012 15:25pm 0 comments

tweetTV wants to be the social TV guide

With more and more television viewers turning to sites like Twitter to weigh in on what they're watching at any given moment, it's no surprise that social media is attracting the focus of content creators and television networks.

But it's also attracting the attention of startups looking to capitalize on the opportunities created by a world in which the consumption of television content increasingly involves two screens.

by Patricio Robles 27 March 2012 17:22pm 2 comments

Mad Men season premiere sparks big social chatter

A mere decade ago, the water cooler was still the ideal place to discuss the movie you saw over the weekend or the TV show you watched last night. But with the rise of social media, the water cooler is, for many viewers, online.

When it comes to talking about the latest happenings on the big screen and the small screen, connected devices are creating an entirely new dynamic, one in which viewers talk about the content they're consuming with large audiences in real-time.

by Patricio Robles 26 March 2012 21:49pm 0 comments

Comcast rejects a Netflix partnership

If you ran a cable company facing the very real phenomenon of cord-cutting and you're approached about a partnership by one of the companies that has arguably done more to spur cord-cutting than any other, what would you say?

If you're Comcast, the answer is simple: 'take a hike.' And according to the New York Times, that's precisely what it has told Netflix.

by Patricio Robles 09 March 2012 17:26pm 1 comment

Are pre-roll pains now a solved problem?

When online video was still nascent, there was a general sense that the advertising models underpinning television would one day be a thing of the past.

But despite the online video boom and the rise of powerful digital distribution platforms like YouTube and Hulu, advertising in online video still looks a lot like advertising on television. Case in point: the pre-roll.

by Patricio Robles 06 March 2012 20:29pm 1 comment

ITV to Apple: don't use 'iTV'

Is Apple's next big move the revolution of the small screen? Despite the company's less-than-stellar past attempts at putting its imprint on the television, many believe 2012 is the year Apple will up its efforts to change the device with a big product launch.

If Apple does move forward with a smart television, there's one obvious name that would be most fitting: iTV. After all, Apple has become synonymous with 'i-' products, from the iPod to the iPad.

by Patricio Robles 13 February 2012 16:27pm 4 comments

RIP: The Priceline. com Negotiator

William Shatner is probably best known for playing two roles: James T. Kirk on Star Trek, and The Negotiator in Priceline.com commercials.

James T. Kirk will live forever in the minds of Star Trek fans, but The Negotiator is dead after plunging off a bridge in a bus in the process of saving a family.

by Patricio Robles 23 January 2012 22:26pm 0 comments

Beauty companies embrace social, but love traditional channels too

Is the future of marketing social? Few today would argue that social media marketing is going away any time soon, and the most bullish suggest that social is going to increasingly displace traditional marketing spend.

But are the bulls right? If a new study is any indication, not exactly.

by Patricio Robles 16 January 2012 20:58pm 1 comment

Apple launches 'season pass' option for TV shows

iTunes is perhaps the best friend of countless music fans. It's easy to forget about the days in which you had to purchase an entire CD just to get one song, now thanks to Apple's service, millions of consumers today buy their music à la carte.

That's not to say that Apple and its record label partners don't want consumers to purchase albums.

To that end, Apple has for some time offered a 'Complete My Album' option that allows iTunes users that have purchased an individual track from an album to purchase the entirealbum at a discounted price.

by Patricio Robles 21 December 2011 14:45pm 2 comments

Is Google TV doomed after Logitech break-up?

A year and a half ago, Google announced Google TV, an initiative that, on the surface, looked like it had the potential to finally deliver the television-web convergence that has been envisioned for so long.

Trying to bringing the power of the internet, along with its own Android platform, to the small screen, "might be one of the most important things the company has attempted", I wrote at the time. And for a short while, it seemed to be off to a promising start.

by Patricio Robles 15 November 2011 11:14am 0 comments