television | Internet Marketing Blog

US ad spending drops 12% in Q1: report

Thanks to the 'Great Recession', few expected Q1 2009 to be a pretty quarter for ad spending in the world's most prolific advertising market, the United States.

Thanks to Nielsen (PDF), we now have some idea of the damage: a 12% year-over-decline. That amounts to a $3.8bn drop in the size of the total advertising pie.

by Patricio Robles 09 June 2009 09:06am 0 comments

Is the internet set to slay direct mail?

The list of industries that have been impacted greatly by the internet is a long one. The internet pretty much impacts everyone today.

From the newspaper industry to Hollywood, many industries had their own issues and the internet can't be blamed for all of the changes they've had to cope with. But it has played a significant role in forcing them to change faster than they would probably have liked.

by Patricio Robles 27 May 2009 17:38pm 0 comments

Coming to a television near you: Adobe Flash

Adobe Flash, the rich media technology that's pretty much ubiquitous on the internet, will soon have a second home: your television set.

Thanks to deals that will include the Flash software in the chips that go into televisions and set-top boxes, in the near future you may start coming across Flash while watching and using your TV.

by Patricio Robles 20 April 2009 15:09pm 1 comment

YouTube marries ads to boob tube

Hopeful to reel in the big brand, big bucks advertisers, YouTube is working on technology that would link up ads on its own site with spots on television, and even on other web sites.

Google's director of television ads, Michael Steib, is reported by wsj.com as saying the technology would allow advertisers to buy ads across Google TV, which sells remnant inventory from on-air commercials, YouTube, and video on other Web sites through a single interface. Google TV Ads Online is reportedly being tested with a small group of advertisers and will bow within months.

by Rebecca Lieb 27 March 2009 16:08pm 0 comments

Television still the screen of choice for US viewers

From YouTube to Hulu and everything in between, there's no questioning that online video is big. So big that one might assume it's threatening the role of television.

Not so according to two new reports indicating that online video has a long way to go before it eclipses the television.

by Patricio Robles 25 February 2009 10:08am 0 comments

CES 2009: the 3 biggest news items

CES, the world's largest consumer technology trade show, started yesterday.

Despite the economy and speculation about the economy's impact on CES this year, CES seems to be doing alright this year and is still one of the most important technology trade shows in the world; the place where hot new consumer gadgets are launched and big announcements made.

by Patricio Robles 09 January 2009 17:51pm 1 comment