10 slideshows to help you create killer presentations in 2012
Most of the digital professionals I know need to create at least one slideshow a year, whether for an internal meeting, a client briefing or a conference talk.
All too often I see slideshows that contain great content and ideas, but sometimes the slides are cluttered and confusing, or worse, boring.
Thankfully help is at hand, to enable you to create wonderful slides in 2012.
10 great Google Analytics walkthroughs
Over the past 12 months, our guest bloggers have written some excellent step by step guides to help marketers make the most of Google Analytics.
Here are ten of the best, including phone call tracking, timing of emails, measuring Twitter traffic, and viewing regional search traffic.
Five tips for building a healthy corporate culture
A lot is made of 'corporate culture' and many companies are keen to develop cultures that promote the success of both their businesses and employees.
But building a corporate culture is hard work. Case in point: the recent reports that Zynga was seeking to claw back equity from some employees has sparked a discussion about corporate culture in Silicon Valley, which can stereotypically be summed up as, "Work hard, work harder until you get bought out or IPO".
Christmas shoppers don't trust etailers to deliver on time
46% of the UK's online shoppers are planning to leave their Christmas shopping until the last minute this year, despite the majority having little faith in the ability of retailers to deliver in time for the big day.
This stat comes from an online Christmas shopping survey of 1,000 UK consumers carried out for Eptica, which also looked at how retailers were providing information on delivery.
So what can retailers do to appeal to last minute shoppers and reassure them about delivery?
How to run a Twitterchat: 11 practical tips
Twitterchats are organised, non-linear, fast-paced conversations using Twitter where participants discuss themes and questions about a given topic.
With its speed, ease of use, accessibility and limited character format, Twitter provides an effective tool for individuals to discuss or unite around a theme or topic and Twitterchats have evolved from webchats and forum discussions.
So, how do you plan and run a Twitterchat?
15 best practice tips for improving email deliverability
To maximise ROI from email campaigns, marketers need to monitor delivery, and take action to maintain good inbox delivery rates.
Here are 15 valuable tips for monitoring and improving email deliverability, taken from our Email Marketing Best Practice Guide.
50 search marketing tips for beginners
How can you make the most of your SEO budget? What techniques get you penalised by the search engines? Is it possible to increase the returns on your optimisation investment?
Last month I wrote about how to fit SEO alongside your day job, so I’ve compiled this list of 50 rules and tips to help boost your website’s ranking and performance.
How to rank highly in YouTube searches
Just as you can use traditional Search Engine Optimisation (SEO) techniques to make your web pages more visible in online searches, you can optimise your videos to make them more visible on YouTube.
This is certainly a desirable goal. Research has found that video is the universal search category that is most visible in Google searches, and YouTube content was found to be most prominent when video integrations do appear on Google.
And of course, as the most important video platform and video search engine in the world, YouTube has the potential to be a powerful marketing tool. So what factors do you need to consider?
Implementing marketing automation: five key success factors
With the release of our first Marketing Automation Buyer's Guide this week, we aim to shed some light on the trends and issues affecting this fast-developing sector, as well as provide information about best practice and tips for successful marketing automation implementations.
The ultimate guide to the Facebook Edgerank algorithm
EdgeRank is one of the most important algorithms in marketing. Despite this, very few people have heard of it and fewer still can claim that they fully understand it.
EdgeRank is the name of the algorithm which Facebook uses to determine what appears in their users’ news feeds. The news feed is Facebook’s ‘Killer App’. There is a plethora of information available to Facebook users, and the newsfeed is the order in which it appears.
It determines which of your connections is the most important to you and thus appears most frequently, and which kinds of content should appear higher than others. For anyone seeking to market a product or service on Facebook it’s essential you understand how this algorithm works.
Understanding the rules of the algorithm and changing your tactics to reflect the system can make the difference between a business changing campaign and an embarrassing failure. Yet despite this huge importance very little has been written about the algorithm.
