Posts tagged with 'tips'
Just as you can use traditional Search Engine Optimisation (SEO) techniques to make your web pages more visible in online searches, you can optimise your videos to make them more visible on YouTube.
This is certainly a desirable goal. Research has found that video is the universal search category that is most visible in Google searches, and YouTube content was found to be most prominent when video integrations do appear on Google.
And of course, as the most important video platform and video search engine in the world, YouTube has the potential to be a powerful marketing tool. So what factors do you need to consider?
With the release of our first Marketing Automation Buyer's Guide this week, we aim to shed some light on the trends and issues affecting this fast-developing sector, as well as provide information about best practice and tips for successful marketing automation implementations.
EdgeRank is one of the most important algorithms in marketing. Despite this, very few people have heard of it and fewer still can claim that they fully understand it.
EdgeRank is the name of the algorithm which Facebook uses to determine what appears in their users’ news feeds. The news feed is Facebook’s ‘Killer App’. There is a plethora of information available to Facebook users, and the newsfeed is the order in which it appears.
It determines which of your connections is the most important to you and thus appears most frequently, and which kinds of content should appear higher than others. For anyone seeking to market a product or service on Facebook it’s essential you understand how this algorithm works.
Understanding the rules of the algorithm and changing your tactics to reflect the system can make the difference between a business changing campaign and an embarrassing failure. Yet despite this huge importance very little has been written about the algorithm.
Can a small business owner really fit enough optimisation
into their day to make a difference?
I often fall into conversation with ambitious men and women
who’ve started their own businesses but can’t yet afford the services of an SEO
agency. It’s often very frustrating for them.
Video sharing is going through the roof, driven by faster internet connectivity, more powerful devices and a surfeit of user-generated video.
This is a trend that has solidified into a core part of our daily internet routines, and is one that will not reverse. Huge growth is anticipated, and as ever brands wants to be where the attention is.
Branded video in all of its forms is on the rise. In the past year we have seen some great work by the likes of Tipp-Ex, Old Spice and M&S, among others. On top of that there is a swathe of brands that have embraced crowdsourcing, allowing fans to submit their own video productions.
But video comes in many shapes and sizes, as far as the actual content is concerned. So what makes for a great video? And why do people share videos?
For many, Multivariate Testing is an as yet untried website optimisation tool, but it isn't as complicated as it looks!
Here are three considerations for choosing an MVT tool.
For the last few years we have seen an explosion in consumer web apps. We have seen LinkedIn valued at more than $4bn following its IPO and others like Groupon looking to follow suit.
Without a doubt web apps that target the public are all the rage, but they are not the end of the story. There is also hidden potential in business to business web apps.
Since we’re working mainly with e-commerce businesses, we compiled a list of the key steps they can, and do, take to optimize online sales.
We've covered SEO tips for SMEs and mobile search, now we're asking contributors to Econsultancy’s new SEO Best Practice Guide about the 'low hanging fruit' - things that companies can implement easily to improve their search rankings.
Suggestions include the use of online video, Google Places, making use of social signals and optimising for research queries...
Most of us will have experience of meeting people who are apathetic or downright resistant to digital. This is just a fact of life, but it can be problematic when that person is your boss.
In some companies I believe that generational change will be required before they’ll properly adapt to a multichannel world that includes lots of digital, mobile and social networking activity. Worryingly, I think some of the biggest, most established companies have serious issues in this area.
It needs to be explained that ‘digital’ does not mean ‘tech’. The internet is largely driven by people and the content they produce. That said, the detail is very important when it comes to optimising the customer experience. Digital is a key part of the overall experience and it requires investment and time. Unless the boss and all other stakeholders buy into the idea of doing it properly - and until they truly believe in it - you’re always going to be up against it.
Earlier today I gave some thought to the things you can do to persuade a boss with a Luddite mindset to embrace digital, rather than to fear it. I also asked the question to our Twitter followers: “What can you do to make the boss more digitally savvy?”
Below are a bunch of ideas that will help you to make the boss see the light. For it is very bright and shiny, and will not dim anytime soon.
[PS – I’m going to use the word ‘him’ rather than ‘him or her’ for 'boss' on general editorial principles, and not because I’m sexist]