Posts tagged with 'TNS RI'

IBM identifies four 'digital personalities' to help segment media audiences

IBM has identified four new types of digital consumers that media providers should target to improve digital revenue streams.

The ‘Beyond Digital’ report states that the new behaviours of connected customers - which include social viewing, distracted viewing and digesting on-demand content – have greatly impacted media providers.

It suggests that content cannibalisation is reducing demand for certain types of content and “digital revenue streams have proven weaker than traditional revenue streams as consumer expectations move from content ownership models to content accessibility models.”