Tablets now 20% of mobile ad impressions: report
The future may be mobile, but capitalizing on the mobile opportunity hasn't exactly been easy for many publishers and advertisers.
As companies like Facebook and Twitter are learning the hard way, delivering effective ads to consumers through mobile devices can be tough.
Despite the fact that mobile devices are always on and always connected, they have natural limitations which restrict where and how many ads can be served.
Oracle goes social with Vitrue acquisition
It's been a rough week for the world's most prominent social networking company, Facebook, and the week isn't over yet, but that doesn't mean that social media is going away any time soon.
That explains why software giant Oracle has purchased cloud-based social marketing platform provider Vitrue.
STUDY: Noise, promotion and spam will reduce your Twitter followers
Following somebody on Twitter is always a small leap of faith. Sometimes it just doesn’t work out, for whatever reason.
A couple of days ago I created an online poll to try to identify the common reasons for unfollowing people on Twitter.
More than 500 votes have since been cast and as such we can now start to analyse the results.
Google passed on opportunity to buy Twitter: report
Google+ may or may not be a viable contender in the social networking space, but Google sure is committed to it.
How committed? According to venture capitalist Fred Wilson of Union Square Ventures, which owns a stake in Twitter, Google's passed up the opportunity to buy the popular microblogging social network several years ago.
Ten interesting digital stats we've seen this week
I've rounded up some of the most interesting digital marketing stats I've seen this week.
Stats include multi-screen usage, mobile email, online returns, buying patterns of tablet users, social media customer service and Twitter's mobile user numbers.
Twitter's three rules for mobile success
Mobile services need to get better at “filling the gaps” in our daily lives, Twitter’s Bruce Daisley said at an IAB conference today.
In a talk about “Mobile and Social”, Daisley said that in order to succeed businesses need to follow three rules.
How to be a formidable content curator: a 17-step guide
Over the past few years I must have heard the phrase ‘everyone is a publisher nowadays’ a thousand times or more. It’s largely accurate, due to the rise of social media, but I think we are mainly ‘curators’, as opposed to ‘publishers’.
Content curation is something that many of us will be familiar with, even if we don’t think of ourselves as curators. We instinctively find and share interesting content with our personal and professional networks. We follow others who share the kind of links that engage and entertain.
Yesterday the clearly charming Adam Vincenzini described my Twitter feed as "all killer and no filler". I know perfectly well that a bunch of my tweets can be filed under ‘utter rubbish’, but I must be doing something right.
As such here are my 17 tips to help you become even better at content curation, with one eye on Twitter, my platform of choice for sharing.
GM ditching paid Facebook ads: report
Facebook apparently hasn't experienced any problems convincing investors to put their money into its IPO, but while the social network focuses its attention on Wall Street, it might do well to pay more attention to a nearby street: Madison Avenue.
That's because, according to a Wall Street Journal report, GM, the world's largest car maker, apparently isn't hot on Facebook's paid ads.
Twitter hits 10m UK users, 80% use mobile
Facebook may be the subject of all of the headlines with its public debut looming this Friday, but another major player in the social networking space is reminding the world that it's still growing too.
Twitter, which has built a company that one day might go public too on the back of 140 character messages, has waived its hands in the air by announcing that it has surpassed 140m users worldwide.
Is Google really going to rely more on social media signals in the future?
With many people thinking that social media will become an increasingly important SEO weapon, we examine its likely importance in the long term.
When you speak with SEO experts, the hot topic is how social media signals are going to be used increasingly by Google to determine the authority of a website.
It’s believed that the number of Facebook “likes”, Twitter followers, Google +1’s and even You Tube channel views you have, the more credence you could gain from Google.
