Posts tagged with 'twitter'
The hash has been around for a very long time, it's always riding the zeitgeist, a trendy so and so. One small symbol has come to represent instant access to topics of interest, in the here and now.
Utilised by Twitter for years, Facebook have now introduced it. This is no small addition to Facebook. It actually has very significant consequences.
Is Facebook about to become Twitter? Will it steal Twitter's real-time, instant access USP? And will it add a whole new dimension to its behavioural targeting capability?
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by Karl Havard
19 June 2013 13:25pm
1 comment
Inspired by the works of our reporting superstar David Moth, I decided that with all these big brands being covered in our series on social strategies, it was high time we threw our own hat into the ring.
As I’m the one doing it (and an egomaniac), I thought it might be fun to talk about how (and why) we use different social channels at Econsultancy...
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by Matt Owen
18 June 2013 11:17am
4 comments
In a recent study looking at the world’s most social brands, four out of the top five were from the travel sector.
German airline Lufthansa came in third place, so it seems like a good case study for our series of posts looking at how different brands use Facebook, Twitter, Pinterest and Google+.
Lufthansa actually publishes its social media policy online, however it doesn’t appear to have been updated in a while as it links to Twitter feeds that no longer exist.
So here’s a look at how it uses the four main social networks. This post follows on from similar articles focusing on Walmart, Nike, Coca-Cola and Starbucks...
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by David Moth
17 June 2013 11:40am
3 comments
It's time again to share the best digital marketing infographic we've seen this week, which this time comes from Dan Zarrella.
The graphic uses data from blogs, Twitter and Facebook to look at which calls-to-action encourage the most shares.
It shows that by asking for retweets marketers can increase the amount of social interactions by up to 120% on Twitter, while including the word 'like' in a Facebook post can increase rngagement by around 0.4%.
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by David Moth
14 June 2013 11:07am
0 comments
As a reaction to its declining fortunes a few years ago Burberry decided to overhaul its marketing strategy and the company currently allocates around 60% of its ad budget to digital.
For that reason it’s often highlighted as a brand that’s ahead of the curve in terms of social marketing.
That obviously makes it the perfect subject for our regular series looking at how major brands use Facebook, Twitter, Pinterest and Google+.
This follows from similar posts focusing on ASOS, H&M, Starbucks, Coca-Cola and Red Bull...
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by David Moth
12 June 2013 11:45am
6 comments
The beauty of Twitter for marketers is that it allows you to be agile in coming up with marketing messages and responding to your customers, which can in turn increase brand loyalty.
However this requires a certain level of creativity and planning from brands if they wish to set the right tone and avoid an epic fail.
In a talk at our Future of Digital Marketing conference Twitter’s Bruce Daisley gave his tips for how brands can set themselves up to respond effectively to current events and make the most of marketing in the moment.
The full video is available at the bottom of this post, however I thought it would be useful to pick out some of the highlights.
Daisley pointed out at the beginning of his talk that he sees Twitter as an interest network rather than a social network. This is heavily influenced by the fact that 80% of Twitter’s 10 million UK users access the service through mobile.
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by David Moth
12 June 2013 10:17am
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I can promise you only inspiring case studies, titbits and mantras in this post.
All taken from our future gazing conference, Future of Digital Marketing, which we held last week.
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by Ben Davis
10 June 2013 10:08am
4 comments
It would be impossible for the modern CEO not to recognise the value of social media in keeping their company at the forefront of their market.
So why is it that so few CEOs engage personally? What is holding them back and why is it so important for them to actively participate in their company’s social media endeavours?
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by Maz Nadjm
04 June 2013 10:57am
1 comment
This week’s finest digital marketing infographic comes from Wishpond with this effort looking at the state of social media marketing.
It gives a run through of various useful stats on social media usage and lead generation.
For example, did you know that 52% of marketers have found a customer through Facebook, 43% through LinkedIn, and 36% through Twitter?
Furthermore, roughly 46% of online consumers count on social media when making a purchase.
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by David Moth
31 May 2013 12:14pm
4 comments
For the latest in our posts looking at how major consumer brands make use of social media I’ve decided to take a look at Sony.
The company’s official blurb states that it “participates in social media to listen, learn and share stories of the passionate people who help bring Sony to life.”
The aim is then to learn from the conversations to create better products and services.
But does the company achieve this lofty goal? To find out, here’s a look at how Sony uses Facebook, Twitter, Pinterest and Google+.
This follows on from similar posts looking at Microsoft, Nike, Starbucks, ASOS and The Rolling Stones...
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by David Moth
29 May 2013 12:11pm
5 comments
