Posts tagged with 'twitter'
Richard Spalding is CEO and co-founder of Diffusion Media Group, which runs viral marketing agency The 7th Chamber, as well as social media marketing agency Grape Digital.
The company recently sold entertainment site Kontrabrand to Dennis Publishing for an undisclosed sum. I've been talking to Richard about the sale, and his plans for the future...
The nature of the internet economy has given myth new importance in the digital age. One need only look at the field of SEO to see just how prominent (and destructive) myth can be.
Social media has a lot in common with SEO and one area where that's especially true is in the number of social media myths that have become entrenched. From the belief that social media ROI can't be measured to the idea that your business can thrive if you get to the right influencers, social media myths run rampant today.
There's a general consensus that Twitter will eventually implement some business model that involves the companies using Twitter for commercial purposes. But the road to monetization has been a long one for the popular microblogging company, largely by choice.
But in a definitive sign that Twitter has corporate users on its mind, the company yesterday launched a 'special guide' for businesses called Twitter 101.
Broadband service provider Be Broadband has just launched a brand new version of its website, and it's not proving to be too popular with customers so far.
The company, to its credit, has admitted as much on its Twitter account: 'We get the gist
of the feedback; our new website is live and you don’t like the look of
it. We’ll listen and learn over the next few days.'
Here's the lovely new homepage:
Zappos.com, an internet retailer that launched in 1999, survived the
.com bust and went on to become the number one online footwear seller,
has been purchased by Amazon.com in a mostly-stock deal worth over
Amazon plans to run Zappos as a wholly-owned subsidiary, with its new
acquisition maintaining its own branding and separate operations.
Love it or hate it, Twitter is hot. So much so that it received $48m in free media coverage over the past 30 days by one estimate.
But Twitter faces some major challenges and not everything is rosy in Twitterville. A flurry of job listings the company posted over the weekend hints that Twitter is looking to hire the talent it needs to keep the company from falling off the tracks.
TechCrunch's been airing Twitter's (not so) dirty laundry all week. Courtesy of a hacker, TechCrunch has gotten hold of 300 confidential Twitter documents, and yesterday they released notes from a set of executive meetings that laid out the company's upcoming strategy plans.
What did we learn? That Twitter is scared of Facebook. As it should be.
Across much of the western world, news organisations are in a fight for their life. Between Google 'stealing' their news and bloggers 'stealing their readers', things are not well in the land of news. The next challenge to news's authority is a 19-year-old kid from the Netherlands.
When Michael Arrington of TechCrunch decided to publish confidential Twitter corporate documents obtained by a hacker, I wasn't impressed. It's a bad decision that's hard to justify ethically.
But what's done is done and instead of admonishing him for using a different brand of moral compass, I thought there'd be more value in using the opportunity, no matter how unfortunate, to make some observations about one of the internet's hottest startups.
The world learned a lot about Twitter this week. The most important takeaway: the company doesn't use the best passwords.
A hacker broke into a Twitter's employees email account in May. From
there he was able to access the company's Google Apps account where
Twitter shares notes, spreadsheets and financial data within the
company. This week, the information started making its way online.
A leak that size has the potential to derail Twitter's future
partnerships, business plans and financial future.
But it's also a setback for Google Apps.