Posts tagged with 'twitter'
According to comScore, traffic to Twitter surged in March to nearly 10m uniques, up a whopping 131% in a single month, driven in large part by middle-aged users. Twitter's remarkable growth has everyone speculating about a possible acquisition.
Facebook made an offer, but it was turned down. And recently rumors have been circulating that Google might have an interest in the microblogging startup.
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by Patricio Robles
16 April 2009 08:59am
2 comments
Twitter, the wildly-popular microblogging service that's the topic du jour amongst digital marketers these days, had a really bad weekend.
First, on Friday it came to light that a Twitter-oriented advertising network called Magpie was being used by affiliates to promote spammy affiliate links on Twitter. The affiliate links were presented as 'testimonial' tweets and the users who sent them did not directly disclose that their tweets were paid.
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by Patricio Robles
14 April 2009 08:30am
9 comments
In this age of specialization, it's no surprise that we've seen specialization on the agency side.
And that means it's no surprise that somebody has decided to start an agency for the hottest social media service on the internet right now: Twitter.
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by Patricio Robles
09 April 2009 17:10pm
25 comments
DiGiorno is launching its new flatbread pizza via traditional media channels -- and on one not-so-traditional one. The brand is looking for highly influential twitterers and will be offering to deliver pies to their tweetups.
"We've always been out there with a lot of different media touch
points, with a combination of online and offline," Tom Moe,
director-marketing for Kraft's DiGiorno brand, told AdAge. "We're always looking
for the newest and most relevant places to be in both areas, and we
thought this would be a great offer to combine with Twitter."
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by Rebecca Lieb
09 April 2009 17:02pm
2 comments
Digg recently released a URL shortener that doesn't take customers to your website. It wraps your website in a Digg frame instead. This presents a number of challenges.
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by Andrew Girdwood
09 April 2009 11:45am
3 comments
Yahoo has a lot of work to do as it looks to rebuild under new CEO Carol Bartz. Bartz has assets to work with, namely Yahoo's diverse portfolio of highly-trafficked properties.
One of the biggest challenges: figuring out a way to pull them all together, both from an operational standpoint and a functional standpoint.
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by Patricio Robles
08 April 2009 11:30am
1 comment
With all of the talk about social media and Marketing 2.0, it's easy to overlook less exciting marketing tools. Like coupons.
But make no mistake about it: coupons are in vogue as consumers look for every opportunity to save money. That means business is good for players in the online coupon industry.
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by Patricio Robles
08 April 2009 10:05am
2 comments
If you want to keep an eye on what is being said about your company / brand on the web, then searching Twitter is pretty essential nowadays.
Twitter is currently testing new versions of its search engine and it needs to, because the current version can be frustrating to use at times. There are plenty of third party Twitter search tools around though, so I've been trying out a few of them...
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by Graham Charlton
08 April 2009 09:50am
6 comments
Twitter's ascent as a social media powerhouse continues unabated.
The next step in its rise: monetization. Twitter has to make money at some point, it has critical mass, there's no shortage of monetization concepts floating around and Twitter management has all but admitted that 2009 is the Year of Revenue.
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by Patricio Robles
07 April 2009 09:03am
1 comment
Yahoo relaunched its mobile offering last week, which brings together Yahoo search with some of its other properties, allowing users to access search, news, email, RSS feeds and social networking from one mobile hub.
As part of the mobile site relaunch, Yahoo created an iPhone app, so I've been seeing how it shapes up...
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by Graham Charlton
06 April 2009 14:42pm
1 comment
