Negative critical reviews often can't halt the momentum of a big box office hit, but a swarm of negative social media memos might. Today Time posits that negative reactions to "Bruno" on Twitter hurt the movie's box office numbers this past weekend.
The movie officially opened on Friday night, and post-midnight ticket sales of around $1.6 million had Hollywood insiders predicting the film would bring in around $50 million its opening weekend.
But thousands of Twitter messages and three days later, the film only earned $30.4 million for the weekend. That's still respectable, but "Bruno" saw almost a 40% drop in ticket sales from Friday to Saturday, and an even steeper drop in viewership moving into Sunday, which is incredibly unusual on opening weekend.
So did Twitter cost Bruno its weekend box office dominance?
The buzz in the consumer internet right now is real-time. Twitter and Facebook have put the
spotlight on real-time but now tech giants like Google and Microsoft
are giving real-time the time of day.
Where is this all leading? Is real-time the most important thing taking
place on the internet today as some believe or is it the next overhyped
We've all done it. In our decision making process to purchase something of fairly high value such as a holiday or fancy gadget; or when we think about a purchase that requires a long term commitment such as a mobile contract or gym membership; we ask trusted friends for their opinions and experiences.
It's human nature. We're doing our best to eliminate any risk, whether this be associated with cost or contract catches, anything really. We're after value for money and want to hear about any experiences, warts 'n' all. Based upon the information we gather from these trusted sources, we make what we feel is the best decision for ourselves.
When will Google get into real-time search? Soon enough.
Last week, both Bing and Facebook incorporated Twitter and Twiiter-like features into their services.
This week, Google's Marissa Mayer says Google finds real-time search "interesting," but she's still not spilling the beans on when Google will integrated the service into its search portfolio.
Americans and the British are quite similar, but also quite different. Jokes that make Americans laugh may not make a British person laugh; food that a Brit might love could repulse an American; and so on. It seems the way the two nations consume news online is different, too.
Over the past couple of years we’ve written lots of articles on how to use Twitter both effectively and ethically, to help grow your audience and boost engagement.
I have aggregated a bunch of these posts together to share some insights on how we – and others – use Twitter as a tool to improve our business, and some pointers towards best (and worst) practice.
I hope you’ll find these tips and how-to articles to be useful, whether you’re just starting out with Twitter, or have lapsed into inactivity, or are a frequent tweeter who is looking out for a few more optimisation clues.
Twitter can be used for many things. From communicating with friends,
family and associates to building an online profile to promoting
products and services, many individuals employ Twitter for important
But some of them shoot themselves in the foot by engaging in Twitter sin.
Twitter autoresponders are used to automatically send a direct message
to new followers. All too often they are lame, and perceived as spammy.
Auto messages are problematic, not least because even when they include
elements of the ‘personal’ (“how can I help you today?” / “tell me more
about yourself”) they’re clearly robotic. And people don’t respond to
robots, they respond to people. This is 'social' media after all.
I don’t use them, nor have we configured our Econsultancy
Twitter account to send automated messages, but we’ve been wondering
whether they can be used in a positive way. As such I have been doing a little research in this area. And I'd love to hear your feedback...
I have been exploring for a while to see if a link between our customer service agents on Yammer and our customers on Twitter exists. Is there a point at which the two platforms could come together in the provision of customer service?
Happily there is. It's a bit clunky but it works. And the answer is '#yam'.
Facebook's changes to the way it deals with privacy and sharing settings represent a major shift in the type of social networking Facebook is encouraging its users to engage in.
The company has long prided itself on giving users the ability to control who sees what you share on its network and even went so far as to create a privacy regime that many found overly complicated.