All too eager to get cut and paste and a few other new features on my iPhone, I downloaded the latest 3.0 upgrade from iTunes not long after it was released.
However, after something like an hour of waiting, and just as the download was about to be completed, I get an error message on iTunes, and my iPhone screen looked like this:
Individuals and brands are flocking to Twitter, but all the employees figuring out how to share their company's message on the new medium might be surprised to learn that often the best thing to do on the service is stay silent.
At the 140 Character Conference in New York on Wednesday, that was the most ardent advice for brands using Twitter. According to Peter Fasano, Principal at Mass+Logic: "The most important thing on Twitter, is knowing when not to Tweet."
I've just downloaded the newly released Tweetdeck for iPhone, which contains all the features of the desktop version, currently the best way to organise your Twitter activity.
Having used Twitterific for mobile tweeting before, I have been using Tweetie lately, but will Tweetdeck for iPhone convince me to abandon it?
Everyone on Twitter has noticed that a key mention or link by an influential Twitter user can lead to a windfall of followers. But only a few users are lucky enough to get on Twitter's own Suggested Users list.
Making it to that coveted list can do wonders for a person's brand. According to Ben Lorica at O'Reilly Rader, a listing on the list grows a person's followers by an average of 53,000 followers a week after appearing.
And as The New York Times said this weekend: "In separating the wheat from the chaff, Twitter has become a kingmaker
of sorts, conferring online stardom to a mix of writers, gadget geeks,
political commentators and entrepreneurs."
The few who make it to the list are given many new followers and a sort of expert status. And while most individuals and companies using Twitter will not be so lucky, everyone on Twitter is working to achieve some piece of what the list manages to gift to the lucky few on it.
I've just been working my way through a few Twitter emails from over the weekend, and deciding whether to follow people back or not.
Having initially followed the advice of Guy Kawasaki and automatically followed everyone who followed me, I have become more circumspect lately, to keep the content more relevant.
I also tend to make snap decisions, based on the bio, and the last few posts. Here are ten reasons not to follow people back...
So, you've decided to 'get social' with customers on the web, but how can
you build strong reasoning to support the decision? How can you get the
boss on your team and actively investing in social media at your side?
I love Twitter; I love the way it allows news, opinions and political unrest to zip around the world in a matter of minutes.
When that aeroplane successfully landed in the Hudson, the very first mention of it online came not through a major news provider but through Janis Krums twittering. He said: "There's a plane in the Hudson. I'm on the ferry going to pick up the people. Crazy."
Crazy indeed. However, whatever Twitter's potential for spreading news and views fast, it is undeniably equally good at spreading bitching, scandal and rumour.
Twitter's utility as a means to share breaking news is not new. Its track record includes the bombings in Mubai and the landing of US Airways Flight 1549 in the Hudson River.
Over the weekend, Twitter became a hotbed for reporting and discussion of the contentious presidential election in Iran.
While multiple e-tailers are still looking for ways to cash in on Twitter followers, some are already reaping the rewards. Dell made an astonishing announcement yesterday.
The company's has landed over $2 million in sales since June 2007, half of which
were generated over the period of the last 6 months. The second million
was driven in by "posting offers and responding to questions on
In November, blogger Andrew Hyde tried to fly standby on Frontier Airilnes. Instead, he got delayed for six hours and began a customer service Twitter feed for the brand and wrote an angry blog post about the company's customer service. Steve Snyder from Frontier's communications department responded, and I wrote a post
about what Frontier was missing out on by not getting into the space
from a customer service angle.
Our tech reporter Patricio Robles then wrote a follow up post about risk management in soclal media, and this week I spoke with Steve Snyder to get his side of the story, to see what Frontier is doing in the social media space, and the problems with assuming that companies need to use Twitter for customer service purposes.