Google’s universal search results hit Adwords
More than two years after first unleashing the video plus box on search listings, Google has started to push the video unit into Adwords.
The video plus unit was first introduced to organic search results in early-2007, as part of its universal search results.
Now, entertainment companies including Miramax, Discovery and EA have recently been offered to use the video player to bolster their plain text Adwords ads.
Tips on getting into Google's product search results
Thanks to universal search, more product search terms on Google, especially when they include words such as 'buy' or 'cheap' are now returning shopping results, often above the organic results.
In this example for a search for 'buy Sony Vaio' on Google UK shown below, shopping results take the top spot, ahead of those from Sony. With such a prominent position in the SERPS at stake, getting your products listed there is clearly a good idea, so how does Google determine which products appear there?
Tom Critchlow of Distilled provides some excellent tips in a guest post on SEOmoz today, here are some of his suggestions:
