Posts tagged with 'up-fronts'

Are pre-roll video ads going the way of display ads?

Despite its many critics, television advertising is a $100bn-plus a year market. So it's not entirely surprising that the market for online video ads has evolved to look a lot like its offline counterpart.

There's the desire, now being realized, for digital up-fronts. There is a growing focus on channels. There are Hollywood-like deal structures. And, of course, the pre-roll is the dominant ad unit.

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by Patricio Robles 11 December 2012 15:28pm 4 comments