Should marketers worry about a Facebook slowdown?
Facebook is reportedly planning an IPO that could ask the market to value the company at a whopping $100bn. But are the social network's better days behind it?
That's what some are suggesting following a report by Inside Facebook, which says the company's traffic has dropped in two of its largest and most important countries, the United States and Canada.
The right metrics: a tale of two websites
Metrics matter. After all, if you're running a business, it's hard to make good business decisions if you don't have data on which to base them.
Those who run businesses on the web are often blessed with a plethora of metrics, and plenty of tools with which to collect them. But putting metrics to good use requires looking at the right ones, as two popular websites demonstrate.
Is Twitter 'mainstream'? It's complicated
Twitter seems to be everywhere these days. Twitter has gone way beyond techies and first-adopters. It's now used (and promoted) by major brands, celebrities and politicians, amongst many others.
From this perspective, Twitter would appear to be quite 'mainstream'. But is it? Based on the figures published in this year's Edison Research/Arbitron Internet & Multimedia Study, the answer is...it depends on what you mean by 'mainstream'.
How many iPhone users does your website get?
So how big a deal is iPhone adoption? Is it all about the apps? Or are increasing numbers of iPhone users using your website, just on their phones?
I took a quick look at the stats for Econsultancy.com...
