Cookie compliance: Econsultancy analyses the latest ICO guidance
I’ve been on record a number of times saying that I think the EC Directives relating to cookies are fundamentally flawed. We could make a parallel with the current UK/EU Euro ‘situation’ but let’s not go there. In the UK the Information Commissioner’s Office (ICO) has a duty to enforce these directives and, as they say, “This isn’t going away. It’s the law.”
Yesterday the ICO released its updated guidance for UK website owners. You can download the PDF from the link in the news release.
Given the tough task of interpretation, guidance and enforcement that is the ICO’s duty, I have to say that I think this document is a valiant and comprehensive effort given the task and I’d commend them for this. I would urge you to read it for the full details. It is clearly written and quite practical.
Below are some of my initial thoughts on reading this latest guidance.
Booking.com: improving conversion with best practice persuasive design
Persuasive design is something that has been around for many many years, not least in the way high street stores and supermarkets lay out their stores to encourage and entice customers to buy as they arrive and walk around.
In the online world, PET (persuasion, emotion, trust) is an approach that was pioneered by Human Factors International, and alongside usability and user experience, designing with persuasion in mind is an extremely powerful approach to positively impact on conversion rates.
In my experience, one site which has persuasion rooted in its design, content and layout is Booking.com.
In this article I provide a breakdown of some of the key persuasive elements that booking.com deliver.
World Standards Day 2011: What does it mean for usability?
14 October 2011 is World Standards Day where the three major international standards bodies IEC, ISO and ITU celebrate the contribution that standards make to international commerce. The theme this year is ‘Creating Confidence Globally’ and it strikes me that this is particularly relevant to usability.
Most creators of digital products design their products to be usable: effective, efficient and satisfying. Although sometimes this is hard to believe, I do not think anyone deliberately ignores their users.
However, what some designers quite frequently fail to do is to apply current usability best practice or test out their products before launch. When real users find the products difficult or cumbersome to use or fail to get the desired results and stop using the product, this can come as a surprise to the unwary designer (and their bosses who see the costs of their investment rising and the benefits diminishing).
Ask the audience: how do I user test?
There are currently some brilliant tools for carrying out user testing on your website. The basic premise is to invite a number of people on to your website to complete a specific task.
You then gather feedback about their experience which will highlight any usability issues.
Mobile: the worst channel for customer experience
One of the findings that interested me from our Reducing Customer Struggle report was that almost half of companies said that the quality of customer experience delivered on mobile is poor.
Our report, produced in association with Tealeaf, found that poor user experience is costing online business billions in lost revenue, thanks to site abandonment.
A good website experience is crucial for any online business, and as m-commerce grows, the usability of mobile sites and apps will become more and more important.
Who needs an iPad?
In my Econsultancy blog in January 2010, I said that the newly announced iPad would succeed because of its usability. At that time, the technology press was undecided about whether the iPad would succeed and I was accused of being a ‘dribbling Mac fanboy’.
Comparing online retail to the high street
In the world of online retail, competition is growing and now you can often find the item you are looking for on multiple websites with similar price points.
For this reason, it is important for retailers to improve aspects of their website in order to generate more sales.
9 women x 9 hours = 9 usability insights
No matter how many times I am involved in user testing sessions, I never stop learning about people's browsing habits and the different aspects of a company’s proposition that affect how people respond to a given website.
Recently we have carried out two days of user testing for a high street retailer, and although these aren’t groundbreaking, what follows are nine key online shopping insights that all nine women (there should have been 10 but we had a late no-show) who took part provided during the test sessions.
25 reasons why I'll leave your website in 10 seconds
What makes people press the back button, shortly after visiting your website? Why do they bail out so quickly? And what can you do about it?
I’ve been thinking about this and realised that there are many more negative factors than I’d originally anticipated.
Taken at individual level some of these factors might not be enough to make visitors back out, but when combined together they may give off entirely the wrong impression.
It’s not easy to create a beautiful, brilliant user experience, and the reality is that most sites have issues of one kind or another. But keep an eye open for the following – often avoidable – negative factors and try to eliminate them, to create a stickier website for users.
Travel websites need to focus on customer experience: report
The UK's online shoppers show very little brand loyalty when it comes to booking holidays online, with 90% using a different travel provider every time they book, according to a new report.
Tealeaf's 'The ebooker: understanding how travel customers use the web' report contains a survey of 2,000 UK consumers, looking into their habits and motivations when booking holidays online. It suggests that providing excellent customer experience online can be the key differentiator.
