Posts tagged with 'value analysis '

Finding the value of your top 10 affiliates

Advertisers will have a set of key metrics which they measure the success of their campaign against. Typical metrics include but are not exclusive to: new vs. existing customer %, average basket values and lifetime value of customers.

These metrics will vary from advertiser to advertiser to be in line with their core strategic objectives.

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by Matt Swan 23 September 2011 10:24am 2 comments