Vertical Search | Internet Marketing Blog

SEO as effective as paid search, study says

WebSideStory has released an interesting study that indicates paid search is only slightly more effective than optimisation when it comes to conversion rates.

The research, which focused on 20 major B2C sites over the first eight months of this year, basically suggests that neither paid or organic search advocates are right to claim their methods are better.

by Richard Maven 25 September 2006 14:27pm 0 comments

MSN exhibits great use of Ajax, good for the web

Over at Ajaxian yesterday, Michael Mahemoff gives a heads up on the latest Web 2.0 move by MSN, which sees them offer pretty much as yet unheard of Ajax driven user features for their image search.

It’s great, but it’s also gimmicky – KISS.

by Gareth Knight 18 September 2006 20:57pm 1 comment

Web 2.0 needs to lose the social software thing, please

Following up from the d.Construct post yesterday, I wanted to talk about the apparent obsession with social software at the moment, and to ask for comments on why you think it’s so. Seriously, there are so many other things that can be done!

by Gareth Knight 14 September 2006 17:01pm 6 comments

Thoughts on d.Construct 2006 conference

If you’re watching the Web 2.0 scene in the UK then you might be interested in some thoughts on the annual d.Construct conference I attended last Friday.

by Gareth Knight 13 September 2006 10:28am 1 comment

Google secrets? Leaked AOL data provides insight on search strategies

Although there are many sometimes confusing and contradictory statistics around search engine marketing and especially SEO, the AOL data provides a rare chance to see accurate statistics from a major engine fed by Google.

The results should be analysed by anyone interested in SEM…

by Arjo Ghosh 21 August 2006 12:11pm 0 comments

Web 2.0 to have high impact, says Gartner

Analyst group Gartner has included mashups, Ajax and other elements of Web 2.0 in a report that predicts which key technologies are likely to impact on businesses over the next decade.

by Richard Maven 11 August 2006 11:30am 0 comments

CrunchBoard launched with apparent initial success

Michael Arrington has launched the latest addition to the Crunch Network, CrunchBoard, which is a job board aimed at the tech savvy Web 2.0 crowd. Adds another player to the Web 2.0 job finding options...

by Gareth Knight 09 August 2006 11:40am 0 comments

Can the community create cash flow?

We’re all aware of how important cash flow is to any business, especially start-up tech businesses where cash flow equals food on the table… So how do the new raft of user generated content offerings plan to make their cash flow sustainable?

by Gareth Knight 08 August 2006 13:21pm 2 comments

Monster founder launches site for oldies

Monster.com founder Jeff Taylor is set to unveil his latest web venture later today; a portal for the over 50s.

The site, eons.com, will attempt to mimic the social networking success of youth-oriented sites such as Myspace, as well as including a search engine called ‘cranky’.

by Richard Maven 31 July 2006 12:39pm 1 comment

Diggnation – Digg relaunches and widens potential appeal

If you’re a user of Digg, you should know that it recently redesigned and relaunched its website. This in itself is not that interesting since we always knew that was coming soon – however, what is interesting is that new categories have been added which make the site more useful to a wider audience.

by Gareth Knight 17 July 2006 13:11pm 0 comments