YouTube CEO says it may launch subscription service
YouTube CEO Salar Kamangar has suggested that the video sharing website could introduce a subscription service.
The company is currently investing around $100m to develop dedicated content channels for subjects such as news, fashion and fitness and celebrity gossip.
During an interview at D:Dive Into Media, Kamangar said we are entering a “third wave” of media where people expect to receive exactly what they want to watch through a continuous stream of video content.
Branded content strategies in 2012: from predictions to reality
Over the past month I’ve read a great deal of trend forecasts and predictions for 2012.
They range from a renewed interest in advertising on mobiles to connected TVs, more creative thinking from marketers to the resurgence of email marketing.
But overall it seems the industry is in agreement over one key trend: online video.
How can real-time bidding be used for branding?
I have been asked and am happy to give my opinion on real-time bidding (RTB) and branding. The underlying question for me is more about the definition of 'display media for branding'.
We are testing and running branding campaigns depending on clients’ wishes, but there is still lots to learn about what is possible and what makes sense for our clients.
For a DR (direct response) campaign we have clear KPIs, such as CPA targets, driving revenue or just simply CTR. However, you could argue that branding is more about an advertiser being seen on a certain publisher or in an environment of a specific audience.
Traditionally, branding used to be measured through surveys valuing the impact of online display, TV or outdoor.
Video content: learning from the amateurs (specifically, Benton)
This probably seems like 'newsjacking'. It might be. I'll try to get to bottom of what makes ‘Benton’ so shareable. (For the record, I know it's actually 'Fenton').
People in the digital industry are obsessed with memes because they spend all their days on the internet.
And it’s obviously clear that the recreation of this level of ‘sharability’ is the holy grail for brands, who find it difficult to convince the customer to suspend their disbelief when being sold to.
Some sources point to a shared piece of content being three times more likely to be viewed than a ‘paid’ piece. Below I attempt a cod analysis of ‘Benton’, to find out what makes him so sharable, along with some famous examples of adverts and video content that apply the same principles.
How to trend on Twitter: the SapientNitro case study
Earlier today web agency SapientNitro showed the world how easy it is to trend on Twitter.
The company’s method is flawless, and proves how easy it is to generate lots of noise about a brand.
The power of video is the influence you create
The power of the moving image is undeniable and has often been cited as a key influence over audiences.
Whether it’s a political story to tell, one that encourages viewers to donate to a charity or one that sparks a generation to dress in a particular style, according to Forrester one minute of video is worth 1.8m words.
Online video strategy in the US: what works?
In June, YouTube announced that it had hit the 3bn views per day milestone and was receiving 48 hours of new video per minute, while Garner listed online video as one of the top ten strategic technologies for 2011.
But in the staggering jungle that is online video, what can US brands do to make sure their content and distribution plans work together as an effective strategy?
Here are my top five tips...
Econsultancy: 100,000 digital marketers can't be wrong
When I joined Econsultancy a little over a year ago, there were around 30 employees spread between our UK and US offices. Since then, the company has doubled in size, and we’re still expanding, with new staff joining our offices in London, New York, Dubai, Singapore, Australia and elsewhere.
Last year the company also celebrated its tenth anniversary, and we welcomed our 100,000th member in July. Nevertheless, it occurred to us that not everybody is familiar with all that we do...
E-commerce product videos: best practice tips
While more and more retailers are using online video, there are still plenty of sites which could use it to improve their product pages.
I've been looking at some examples of best practice from retailers that use video on their product pages.
Nine incredible interactive YouTube campaigns
I’m a big fan of creative, engaging approaches to advertising, which is something I’ve covered before.
A lot of talk at the moment seems to be around brands using Facebook or Twitter for various campaigns, but it’s important not to forget YouTube as a potential engagement platform.
