Posts tagged with 'Video'
The power of the moving image is undeniable and has often been
cited as a key influence over audiences.
Whether it’s a political story to
tell, one that encourages viewers to donate to a charity or one that sparks a
generation to dress in a particular style, according to Forrester one minute of
video is worth 1.8m words.
In June, YouTube announced that it had hit the 3bn views per day milestone and was receiving 48 hours of new video per minute, while Garner listed online video as one of the top ten strategic technologies for 2011.
But in the staggering jungle that is online video, what can US brands do to make sure their content and distribution plans work together as an effective strategy?
Here are my top five tips...
When I joined Econsultancy a little over a year ago, there were around 30 employees spread between our UK and US offices. Since then, the company has doubled in size, and we’re still expanding, with new staff joining our offices in London, New York, Dubai, Singapore, Australia and elsewhere.
Last year the company also celebrated its tenth anniversary, and we welcomed our 100,000th member in July. Nevertheless, it occurred to us that not everybody is familiar with all that we do...
While more and more retailers are using online video, there are still plenty of sites which could use it to improve their product pages.
I've been looking at some examples of best practice from retailers that use video on their product pages.
I’m a big fan of creative, engaging approaches to advertising, which is something I’ve covered before.
A lot of talk at the moment seems to be around brands using Facebook or Twitter for various campaigns, but it’s important not to forget YouTube as a potential engagement platform.
There’s a bit of a culture clash when it comes to online video advertising. The traditionally creativity-driven TV advertising industry seems tempered by the conservatism derived from the click-through culture of the online advertising industry.
Online video consumption has doubled in the space of a year, and this rate of growth may well continue for some time to come. It provides brands with a huge opportunity to engage consumers.
Smartphone penetration has helped, though I think the real reason why online video is doing so well is linked to the ease with which videos can be shared. Platforms like Facebook and Twitter are perfect for passing around videos.
So what should brands be doing about this? How can they make the most of this trend towards richer, smarter, more interactive video content?
I have 10 ideas for you to peruse, with plenty of examples, to show you what the smarter brands are doing.
Incredible as it may seem, it’s been 10 years since the
Interactive Advertising Bureau updated its standard advertising units. Six new formats selected in a “Rising Stars” competition will be officially sanctioned by the IAB if they
gain sufficient market traction in the next six months.
The formats were chosen in large part for their brand-friendly canvases, rich-media functionality, and the control they give to consumers to engage without
leaving the page they are on. Marketplace
success will depend on how many publishers adopt the units to give them true
scale. Whether these units alone can successfully unleash pent-up demand to pull in more brand dollars
and stave off the commoditization of CPM rates is anyone’s guess, but getting the seal of approval from the IAB is an important first hurdle to clear.
New figures released by Unruly Media show that online video sharing has doubled in volume in the past nine months.
The firm, which runs the Viral Video Chart, measured sharing activity across Facebook, Twitter and blogs. Its study focused on the top 200 videos and found that sharing has increased by more than 86% since May 2010.
A share is defined as a blog post (embedded video or link), a tweet or retweet, or a ‘share’ on Facebook (not ‘likes’).
Google may be one of the world's most respected tech companies, but it could learn a thing or two from Apple. One lesson: surprises are supposed to be good.
Yesterday, Google surprised the world with an announcement that it is dropping support for the popular H.264 video codec. Not surprisingly, this sparked an outcry from many publishers and users who now know: the codec wars are on.