The Web Week in Review
In a week that that saw a rally in global stock markets and is seeing some of the best Black Friday deals in recent memory, it seems like the world has been able to recapture some sense of normalcy.
Here's the news that caught my attention this week.
The Web Week in Review
Few things are certain in today's crazy world but the weekend is one of them. So without further ado, here's this week's The Web Week in Review.
Second Life faces real estate crunch of its own
Second Life has always been absurd to me, for a number of reasons. Additionally, I've always found interest in it as a marketing platform to be worth a hefty dose of skepticism.
But when I read an announcement posted on the Second Life blog last week, I had to check the date because I thought it might be April 1.
PR tries to sell 'afterthebailout.com' on eBay for $1m
Kudos to Annie Jennings for trying, but something tells me that she’s not going to sell the domain name ‘AfterTheBailout.com’ for more than a million bucks.
Annie, who runs a New Jersey-based PR firm, has fired over two jaw-dropping press releases informing me that the "hottest domain name AfterTheBailout.com is on sale at eBay", with the minimum bid set to a staggering $1m.
Number of bids to date? Zero.
The Web Week in Review
For some reason, the news that interested me the most dealt primarily with two words: music and Google.
Sir Tim Berners-Lee in crazy kitemark scheme
Sir Tim Berners-Lee is to offer reputable websites a kitemark, to help web users work out that they are trustworthy and reliable. The father of the web is to launch the scheme via his World Wide Web Foundation , which begins its work in 2009.
This is, of course, completely bonkers. Why has it come about? Because of a bunch of cults, that’s why...
IBM invents teleportation system
There is no technology company in the world quite like IBM.
Its history dates back to 1889 and perhaps no other technology company has been through as much and reinvented itself as many times.
Brand engagement with Wii
It seems that every day we read about the declining effectiveness of advertising. How viewers skip through the adverts, can switch off to the marketing noise, no longer respond to our messages.
Brands are increasingly looking at more diverse ways to engage consumers in their products, and I believe there is currently no better opportunity than the Nintendo Wii.
If you were me would you make any money?
I haven’t had a whole lot of time recently to play around in the MMO world but I follow the, err, 2.0 space pretty closely.
There were a couple things that caught my eye this week and are both somewhat troubling.
Innocent maybe, but highly effective
After working on email marketing for many years, I have certainly seen many examples of the good, the bad and the ugly, with many unfortunately falling into the latter two.
However, one brand is leading the way with an email newsletter that has kept me hooked for nearly two years with fresh and engaging content.
