SxSW: Trash talk. What's it good for?
Social media, whether you like it or not, is about conversations. For brands, that can be a headache. Especially when people are angry with your brand and talking about it. But marketers should take solace: there are much worse things they could be doing.
At SxSW this weekend, the panelists at Does My Sh*t-Talking Really Help Your Brand? panel were agreed: it does.
Burger King: when great marketing doesn't produce great results
Which fast food megabrand has the best marketing: Burger King or McDonald's?
Chances are if you're a member of the marketer's club, you're going to choose Burger King.
