Posts tagged with 'Wispa Gold'
Cadbury has revealed that a Twitter campaign using Promoted Trends increased 'positive' brand mentions on the social network by 1800%.
Furthermore, the ‘Retweet for Sweets’ challenge associated with this saw engagement levels of 25%.
These stats are a good advert for Twitter's ever-evolving ad platform, but the results need to be viewed in context. The fan base for many of Cadbury's brands are socially-savvy, and it's seen great success in this area before.
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by David Moth
04 April 2012 12:53pm
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