Tablets are from Mars, e-readers are from Venus
Whether you're male or female, there's an almost equal chance that you own a smartphone. But what about tablets and e-readers? Do men and women share different preferences when it comes to the latest and greatest mobile devices?
According to Nielsen's latest survey of mobile device owners, the answer is increasingly 'yes.' In Q2 2011, it found that 61% of e-readers were owned by women, up from 46% in the third quarter of 2010. Tablets? Almost the opposite: 57% of them are owned by men.
Are brands ignoring moms?
According to M2Moms, a report from the Market to Moms Coalition, 60% of moms feel marketers are ignoring their needs, and 73% feel advertisers don't really understand what it's like to be a mom. The challenge, says the report, is sensing her distinct, timely needs and responding in a way that truly resonates.
U.S. women use blogs and social media for information
Brands interested in reaching women online should know that while social networks offer the most reach, blogs have the most influence.
Wolfram Alpha - Thank You
Wolfram Alpha is disruptive revolutionary technology. I envision the next step to be simple: a web enabled and wireless carrier supported scientific calculator. This will hyper-drive math and science education and will open up science and discovery.
