Yahoo | Internet Marketing Blog

Yahoo's new CEO: Google's Marissa Mayer

Just two weeks ago, sources close to Yahoo's search for a new CEO indicated that the ailing internet giant's board of directors was set to put the company's future in the hands of either interim CEO Ross Levinsohn or current Hulu CEO Jason Kilar.

Both prospective CEOs have strong media pedigrees, which suggesed that Yahoo's board was prepared to guide the company down a familiar and not-always-successful ad and content-driven path.

by Patricio Robles 17 July 2012 10:55am 1 comment

Yahoo faces major security breach: reports

It's no surprise that companies on the consumer internet are collecting a lot of information about their users -- with and without the permission of those users. And that means there are plenty of databases that make an attractive target for hackers.

Unfortunately for users, many of those databases aren't secured properly, and as we've seen time and time again, best practices for how certain pieces of information, such as passwords, are stored go unfollowed.

by Patricio Robles 12 July 2012 19:11pm 3 comments

Facebook's portal problem

Apparently the next CEO of Yahoo will not be current Hulu CEO Jason Kilar. He reportedly isn't interested in the job, and one of the reasons may be that he has a new friend in Facebook.

According to the New York Post, Facebook CEO Mark Zuckerberg is considering Kilar for a senior role at the world's largest social network. His job: get Big Media to 'like' Facebook.

by Patricio Robles 11 July 2012 15:19pm 2 comments

Examining the paid search impact of the Microsoft Yahoo Search Alliance

With the Microsoft Yahoo Search Alliance having finally made it to Europe, we looked at whether companies and agencies would be considering spending more money on the platform, particularly given concerns about Google’s near-monopoly within the UK search engine market.

For our UK Search Engine Marketing Benchmark Report, published in association with NetBooster, we asked companies how they had changed their paid search budgets across Google, Microsoft/Yahoo, and other search engines.

by Andrew Warren-Payne 10 July 2012 09:26am 1 comment

Yahoo's next CEO will be content, ad-focused

Losing its formerly new CEO, Scott Thompson, in an embarrassing resume scandal has been one in a series of blows to the once-great internet Yahoo.

With Thompson out, Yahoo appointed Ross Levinsohn as interim CEO and began the process of conducting a this-time-more-thorough CEO search.

by Patricio Robles 06 July 2012 14:58pm 0 comments

Yahoo teams with Getty Images for image and video search

Is a big part of search's future based on content partnerships?

You might think so looking at the recent deals Bing has struck with Encyclopaedia Britannica and Yelp.

by Patricio Robles 21 June 2012 17:02pm 0 comments

Yahoo builds a browser, and people actually like it

Yahoo has made a lot of big mistakes over the years, and today it finds itself in the fight of its life to stay relevant on the modern web.

The big questions: what can Yahoo do to recapture some of its past glory, if anything at all?

One possible answer is so obvious that nobody thought of it earlier: build a browser.

by Patricio Robles 24 May 2012 16:14pm 6 comments

Google passed on opportunity to buy Twitter: report

Google+ may or may not be a viable contender in the social networking space, but Google sure is committed to it.

How committed? According to venture capitalist Fred Wilson of Union Square Ventures, which owns a stake in Twitter, Google's passed up the opportunity to buy the popular microblogging social network several years ago.

by Patricio Robles 22 May 2012 09:21am 0 comments

Microsoft launches a new social network, but why?

When it comes to large tech companies and how they've fared with social networking, one could argue that Microsoft is the most successful.

Google has struggled to build viable homegrown social networks, Yahoo has largely done little of note, AOL purchased Bebo for $850m only to drive it into the ground, etc.

Microsoft's claim to success in the social space? A $240m investment in Facebook in 2007 which valued the social network at $15bn.

by Patricio Robles 21 May 2012 17:00pm 4 comments

Yahoo's ten biggest mistakes

The resignation/termination of now-formerly new Yahoo CEO Scott Thompson amid a resume scandal was an embarrassing moment for the once-great internet giant.

For most companies, such a collosal blunder would represent a faux pas of the highest order, but that's not the case for Yahoo, it's just one more in a long line of mistakes.

Here are the ten biggest mistakes the company has made...

by Patricio Robles 17 May 2012 13:48pm 6 comments