Posts tagged with 'Yahoo'
Gord Hotchkiss, chair of search marketing association SEMPO, is bullish about the industry's prospects, saying 2007 will be a "watershed year" for localised advertising and that various other revenue channels will drive growth.
But in an exclusive interview, he also points to challenges facing the sector, including the lack of transparency over click fraud and an upcoming "showdown" between consumers and advertisers over search data.
Web 2.0 startups shouldn’t bother seeking VC money, according to Neil Sequeira of General Catalyst Partners, because “there have not yet been these type of exits that generated venture capital type returns”.
Neil is a VC who made these comments at the AjaxWorld Expo in California, but I’m not sure he’s entirely correct in his observations.
Nielsen//NetRatings has released a
that shows the latest internet trends and technologies are still a mystery to many UK consumers.
The report shows 52% of British web users believe online and digital technologies make their life easier, but a similar percentage say they find them difficult to follow.
Yahoo! has started a beta trial of paid-for search results on its mobile internet service in the UK and US.
The launch, starting with a group of just under 100 advertisers, forms part of the portal’s plan to extend pay per click services to mobiles.
has expanded its ‘Gadgets’ programme by allowing its mini-web applications to be added to independent websites and pages.
The company has launched a gallery where users can browse through the 1000-plus widgets, which include games, calendars and weather reports.
Yahoo! is planning to give free access to code for its Mail service in a bid to encourage mash-ups and independent application development.
The move, which will happen later this year, was announced as part of a ‘Yahoo! Hack Day’ aimed at helping programmers to build apps using the portal’s various services.
A study by
, focusing on the US, has shown an increase of over 40% in the number of users performing local searches online in the last year.
According to the research, 63% of US internet users (around 109 million people) performed a local search during July, a 43% increase over the same month in 2005.
Bebo is in discussions with mobile operators over the launch of a range of text messaging services in the first quarter of next year.
The companies plan to use SMS to extend Bebo’s functionality onto mobiles, unlike the WAP-based services being developed by some of its rivals.
Some new research from
has given an interesting insight into how an online component in media campaigns can be used to measure the effectiveness of offline ad spend.
has struck a blow in its online ad war with Google with the launch of a set of services that firms can use to target consumers via PCs, game consoles, mobiles and PDAs.
Announced at Advertising Week, ‘Microsoft Digital Advertising Solutions’ brings the company’s ad products and services under a single umbrella, assisting firms that want to reach customers across different digital platforms at a time when media continues to fragment.