YouTube won a major round in the copyright wars this week when Judge Louis Stanton threw out Viacom's $1 billion lawsuit against the video giant.
The ruling noted that online companies must remove known copyright infringements from their sites, but they do not have to police for such things themselves. The result is not only good for YouTube, it's important for any small company depending on user generated content.
The Gulf of Mexico oil spill that has oil giant BP scrambling to save
its brand -- and possibly its entire business -- has been juicy fodder
for those involved in PR and marketing. Of particular interest: how the
company is responding to the onslaught online.
From crisis communications experts to social media gurus, just about
everyone has suggestions for BP. But what about BP's internet strategy
overall? I decided it was worth a high-level look at the company's
efforts to stem the tide of online criticism.
Google's big foray into primetime television advertising during this year's Super Bowl was arguably quite the success. Its Parisian Love ad, which wasn't even designed for Super Bowl, was one of the most well-received ads shown.
The internet search giant is apparently so fond of its creation that it's giving everyone the ability to create their own Parisian Loves using a nifty new YouTube tool called Search Stories.
The average 16-year-old girl may not be able to afford bespoke shoes, but that doesn't mean that teenagers can't help promote a site that makes them. Earlier this month, etailer Shoes of Prey reached out to a young teenage vlogger from Tennessee to try out their product and enter her viewers into a contest to win a pair of shoes.
A self-professed "Haul Queen," Blair Fowler (aka Juicystar07) created a sponsored video that went on to become the fifth most viewed video on YouTube worldwide. And the video is still paying dividends for the online startup.
Less than a year ago, video giant YouTube announced that people were uploading 20 hours of video to the site every minute. They encouraged users to upload even more. Today, they've announced that a full day's worth of content is uploaded per minute.
And finally, YouTube is in a position to monetize those videos.
Major music labels often depend on the album sales of their most popular artists to counter the production costs for other musicians they work with. But online, viral views do not always translate into album sales. That's one of the reasons that EMI and the band OK Go have decided to part ways this week.
The split opens up new possibilities for OK Go, but leaves open the question. What will labels do when their most popular artists decide to take the middle man out of the distribution equation?
As part of its constant rollout of new formats and features, YouTube has come up with some widely varying ways to grow its popularity and profitability. But today's announcement also has the opportunity to do some good. Starting this week, the video giant will start giving all videos on the site access to its auto-captioning technology. This is good news for the hearing impaired. But also, it will eventually lead to better searching and advertising opportunities on the site.
The battle between Adobe Flash and HTML5 is a subject that looks like it will be receiving a lot of attention in 2010. That has a lot to do with the iPad, which, like the iPhone, isn't expected to support Flash.
Some believe HTML5 could kill off Flash (and for that matter Silverlight), others don't. Of course, the full HTML5 spec probably won't be finished for another decade, but the debate over HTML5 and its impact on Flash is heating up because subsets of it are available and being adopted.
Video and SEO are not a match made in heaven. Sure, you can title videos and tag them to make them more findable. But unless they're surrounding by plain dumb text (ambrosia to search engine spiders and crawlers), online video just isn't that findable.
A time-honored and time-consuming solution to video SEO has been the dreaded transcript for videos that are heavy on the spoken word. But transcription is a tedious and resource intensive task you'd hesitate to assign to even the lowliest intern.
Google's on the case -- perhaps trying to solve the problem in an unexpected way.
The Super Bowl may be the biggest event in sport (except, of course,
everywhere outside of the U.S.), but everyone knows that the battle
that occurs each year on Super Bowl Sunday doesn't take place on the field.
It takes place during the commercial breaks.
The battle for
consumer hearts and minds costs a lot of money, and it increasingly
involves the internet, which is where much of the buzz about Super Bowl
commercials can be found.