Posts tagged with 'Zeitgeist'

The UK's top Google searches for 2012 revealed

It’s been a big year for over-hyped news stories in the UK. Kate Middleton’s pregnancy, the chief whip calling the police plebs, the usual guff around X Factor and footballers refusing to shake hands, to name but a few.

But which stories have really caught the nation’s imagination?

Well wonder no more, as Google has come to the rescue with its search zeitgeist for 2012.

The stats below reveal the UK’s top trending search topics, the most popular ‘What is…’ and ‘How to...’ queries and the most searched-for individuals.

So, here’s what you’ve all been searching for this year...

Pepsi Zeigeist 2010: Tracking the twitterati at SXSW

Austin's music, film and tech festival SXSW came and went this year with much fanfare and documentation. One of the parties following along was Pepsi. The soft drink makers spent its second year tracking social media at SXSW with something called Pepsi Zeitgeist.

Facebook, Twitter, Foursquare and Flickr updates were all sent to Pepsi's tracking interface, built by Slash7. The results from the event show both the potential for listening in on social media and how much room for growth there is in this burgeoning medium.