Digital Vision grant winners announced
At the end of 2011, we launched Digital Vision, a new grant program to allow aspiring thought leaders to conduct new research in the areas of advertising and marketing.
Today we announce the five award winners selected from the scores of applications we received. These winning ideas will receive grants of up to $10,000 USD in addition to research support and publicity from us.
YouTube adds cars and travel to its channel line-up
YouTube has launched two new motor channels to add to its ever increasing range of original content.
The Motor Trend channel is described as a “never-ending car expo” and will broadcast programming from brands such as Hot Rod, Motorcyclist, Lowrider and FourWheeler.
Five emerging revenue strategies for digital content producers
Free digital content has broken the revenue mechanisms for many media production companies. Nothing is fixed, and increasingly it appears as though few paths are exactly alike.
How are people making money with digital media? These five examples are newly emergent models of revenue generation being pursued by organizations.
Groupon bolsters personalised shopping with Adku acquisition
Groupon’s scramble to bring in fresh talent (and technology) has taken yet another step forward with the acquisition of personalised shopping startup Adku.
The newly acquired company personalises the shopping experience for those visiting e-commerce sites, and was picked up for a price reported to be more than $10m.
YouGov poll considers acceptable topics for TV ads
YouGov has today released findings from a study into acceptable subjects for TV advertising.
In response to calls from The British Association of Aesthetic Plastic Surgeons for the advertising of cosmetic surgery procedures to be banned, the research company polled 1693 adults in the UK via an online survey.
Cadbury uses Facebook fan to launch Bitsa Wispa
Cadbury has again turned to social media to launch a new product called Bitsa Wispa.
Last week the chocolate brand ran a competition to find its ultimate Wispa fan, and the winner was invited to announce the launch on Facebook.
In January Cadbury launched a new Dairy Milk Bubbly bar on Google+ for the first time before also revealing the new product on Facebook and Twitter.
The Wispa bar was discontinued in 2003 as part of a relaunch of the Dairy Milk brand but was brought back in 2007 following a Facebook campaign.
The Digital Ocean: how to market to fishers and swimmers
More B2C and B2B marketers are shifting their focus towards increased digital in their tactical mix.
Understanding the digital locations of their target audiences is becoming a standard step in the creation of a digital plan, but many are overlooking the intentions of their online audiences, and adapting their tactics accordingly.
This blog introduces the concept of the digital ocean and the need to locate and market to both fishers (those actively researching products/services) and swimmers (those not looking and just ‘hanging out’ online).
Warc predicts Olympics will help drive 4.2% increase in UK adspend
The Olympics will help drive a 4.2% increase in UK adspend in 2012 compared to 2011, according to Warc’s International Ad Forecast.
It also predicts that most major advertising markets will see revenues rise, led by fast-growing economies such as China, India and Russia.
AOL turns to Yahoo's ad exchange to move inventory
How to compete with Google in the display advertising space? Late last year, three unlikely allies, Yahoo, AOL and Microsoft, forged a pact that would allow each company to sell certain display ad inventory for the others.
At the time, Yahoo and Microsoft decided to use different ad exchanges, while AOL remained undecided.
P&G sheds 1,600 jobs as it cuts ad spend
Procter & Gamble (P&G) is to lay off 1,600 staff as part of a cost cutting exercise that will also include a re-evaluation of the company’s $10bn ad budget.
It comes as P&G chairman Robert McDonald revealed to analysts that the company had somewhat belatedly recognised the cost efficiency of digital marketing.
