This week's top six infographics
Here's a round up of some of the best infographics we've seen this week.
Topics include cookies, Facebook and LinkedIn for B2B marketing, social sharing buttons, and mobile.
If you can't quite read the text, click on the images to see a larger version..
Marketing is becoming the new R&D
Google’s Chief Economist Hal Varian coined the phrase “marketing is the new finance”.
Varian foresaw great advances in ways to satisfy people’s needs, better matches between buyers and sellers, and a more robust advertising environment due to the availability of vast quantifies of rich, real-time, highly available “big data.” His predictions today ring truer than ever.
Now, the information-rich environment enabled by the net is transforming marketing into something more. Specifically, marketing is becoming the new research and development (R&D).
Marketers now have immediate access to consumer behaviors and reactions across multiple channels and media. This empowers them to take a leadership role in determining consumer preferences, meeting customer needs, and helping match supply with demand. In other words, driving the business.
Facebook's real ad problem: addressable market size
Facebook's Friday IPO may have been cause for celebration on the company's Menlo Park campus, but it was hardly the coming out party major players on Wall Street had hoped it would be.
Beset by technical glitches at the NASDAQ and perhaps more skepticism from the market than anticipated, Facebook's shares failed to 'pop' as many expected.
The company's underwriters were forced to step in to keep Facebook's shares from falling below the $38 offering price.
What happens when you can't meet customer demand?
When a team can't meet customer demand, that demand starts to go underground.
This can have unintended side effects...
Content trends: six things everyone’s talking about
We're nearly halfway through 2012 and there are some clear content trends emerging.
Here are the top six hot issues we’re discussing with content owners…
Because one size doesn't fit all: A Redken case study
At OMMA’s one-day summit for mobile marketing, Sarah Liang Kress, director of interactive marketing for L’Oreal USA, had the chutzpah to tell the crowd:
Technology, for us, comes very much last. It’s not about the shiny object. We look at the audience, and we look at our objectives and then come up with the right solution and the right execution.
She said this as a keynote speaker for the event, which took place on Monday as part of Internet Week NY, and anyone doubting Kress’s claim had only to follow the tidy case study she presented to know she meant business.
So, if L’Oreal is downplaying technology, what’s fueling the global company’s mobile marketing?
EU e-Privacy Directive: don't call it a cookie law
The deadline for the e-Privacy Directive is fast approaching. While the subject has generated significant attention across Europe, the word 'cookie' continues to dominate the headlines.
In fact, the part of the Directive that applies to cookies is written more broadly and requires consent for non-essential tracking, regardless of whether a cookie is involved.
In this article, I'll review the facts behind the 'cookie law' and lift the lid on what consent really means for UK businesses.
Demand for digital marketing freelancers soars: trends
Hiring online freelancers for marketing roles and projects is a trend that has experienced significant growth over the last year.
We’ve seen a 106% increase in digital marketing jobs posted on Elance for the 12 months leading up to March 2012. And, the increase from UK businesses was even greater (124%).
There has also been a 215% increase in marketing jobs completed and a 188% increase in client spend.
In the first of a series of monthly posts, I'll look at more trends in digital marketing jobs...
US and UK newspaper sites: who’s leading the way on Google +?
Despite its relative youth, Google+ now has over 100 million signed up user accounts and many big brands have at least created a presence on the site.
But you might expect major media sites to be leading the way, given the potential to share content and drive traffic. So how well are national newspapers in the UK and US doing when it comes to Google+, and who’s leading the way?
How to survive the transition to digital direct response
The social media revolution was an over-hyped lie. Digital marketing is forcing marketing communications to evolve, not re-invent itself.
Mass media ideas that aren't working anymore (like branding) are winding down as "what works" is becoming increasingly evident: direct response marketing. Like it or not, whether you're a small business owner or a brand manager, surviving this evolution means embracing and practicing traditional direct response marketing.
