Digital Vision grant winners announced
At the end of 2011, we launched Digital Vision, a new grant program to allow aspiring thought leaders to conduct new research in the areas of advertising and marketing.
Today we announce the five award winners selected from the scores of applications we received. These winning ideas will receive grants of up to $10,000 USD in addition to research support and publicity from us.
Walgreens launches new Foursquare and Twitter campaign
Walgreens recently started a new social media campaign with New York-based startup, LocalResponse.
When someone checks into Foursquare and tweets about it, Walgreens tweets some of them back with an offer from Halls that can be redeemed in store if they like them on Facebook.
But is this automated campaign the right approach?
Social media for the healthcare industry: examples from MENA
Are you a medical practitioner? Are you wondering how to harness the power of social media for your organization? Do you have a Twitter and Facebook account that has remained dormant because you lack a proper engagement strategy?
Hospitals, clinics and pharmaceutical companies need effective social media strategies to thrive in this age.
Five emerging revenue strategies for digital content producers
Free digital content has broken the revenue mechanisms for many media production companies. Nothing is fixed, and increasingly it appears as though few paths are exactly alike.
How are people making money with digital media? These five examples are newly emergent models of revenue generation being pursued by organizations.
Do sponsored messages ever work online?
Visibility is everything online, so reaching thousands of people in an instant is something a lot of businesses crave.
This leads many brands to try sponsored messages, but do they actually work, and when they don’t work what’s the PR risk?
“I will share your messages twice over 150,000 Twitter followers and 10,000 Facebook friends to help boost your traffic views for $5” reads just one advert on Fiverr.com.
How can you lose? The seller has 299 positive reviews and 220 people have starred (liked) the service. Surely this is proof that sponsored messages work, right?
Wrong.
Brands are finding new budgets for Facebook advertising
Search budgets have increased by 19% over last year, Facebook spend has doubled in the same period, and the money for Facebook campaigns isn't cannibalising other online budgets.
Facebook IPO filing could come next week
After years of waiting, one of the most widely-discussed IPOs ever -- that of social networking giant Facebook -- is all but certain to happen this year as the company is forced to make public disclosures in the coming months.
The exact timing of Facebook's IPO has been the source of much speculation, but according to the Wall Street Journal, the wait may be over next week.
Is buying Facebook fans ethical? Big Bird Fans thinks so
Since businesses discovered the revenue potential of fans and followers, they have been clamouring to acquire them. But what gives greater value? Those you acquire through good social media strategy and engaging content, or those you buy.
Another fan buying enterprise, Bird Bird Fans, has recently launched its service of buying high volumes of fans to boost the Facebook pages of small and medium sized businesses (SMBs) new to the market.
When it comes to collaboration software, should companies avoid the IT department?
As more and more companies look to adopt collaboration software, such as internal social networks, all will face the question: what software should we use?
For many, if not most, of those companies, answering that question will be the responsibility of the IT department. But should it be?
Closing comments: is it ever a good idea?
Is it ever OK to close comments on a blog, Facebook page or online news article?
It’s a question we often hear, particularly from companies who’ve found, for a variety of reasons, that their online communities have been flooded with posts that they simply weren’t prepared for.
2011 saw some high-profile examples of Facebook page owners taking the decision to block comments.
