Oracle goes social with Vitrue acquisition
It's been a rough week for the world's most prominent social networking company, Facebook, and the week isn't over yet, but that doesn't mean that social media is going away any time soon.
That explains why software giant Oracle has purchased cloud-based social marketing platform provider Vitrue.
Microsoft launches a new social network, but why?
When it comes to large tech companies and how they've fared with social networking, one could argue that Microsoft is the most successful.
Google has struggled to build viable homegrown social networks, Yahoo has largely done little of note, AOL purchased Bebo for $850m only to drive it into the ground, etc.
Microsoft's claim to success in the social space? A $240m investment in Facebook in 2007 which valued the social network at $15bn.
What happens when you can't meet customer demand?
When a team can't meet customer demand, that demand starts to go underground.
This can have unintended side effects...
GM ditching paid Facebook ads: report
Facebook apparently hasn't experienced any problems convincing investors to put their money into its IPO, but while the social network focuses its attention on Wall Street, it might do well to pay more attention to a nearby street: Madison Avenue.
That's because, according to a Wall Street Journal report, GM, the world's largest car maker, apparently isn't hot on Facebook's paid ads.
Twitter hits 10m UK users, 80% use mobile
Facebook may be the subject of all of the headlines with its public debut looming this Friday, but another major player in the social networking space is reminding the world that it's still growing too.
Twitter, which has built a company that one day might go public too on the back of 140 character messages, has waived its hands in the air by announcing that it has surpassed 140m users worldwide.
Facebook's vulnerability could make it the most interesting IPO ever
In what may be the most anticipated IPO ever, Facebook, will go public this Friday.
Mark Zuckerberg, the hoodie-wearing 28 year-old CEO of the world's largest social network won't be in New York to ring the NASDAQ opening bell.
Instead, he'll be at his company's Menlo Park headquarters ringing it in virtually.
Google+ brand pages seeing adoption, engagement growth: report
The future of Google's greatest social networking effort to date, Google+, may be debatable, but the search giant hasn't found it very difficult to lure brands to Google+.
And for good reason: Google+ has been Google's most respectable social effort to date and brands have learned that getting on board services before they get big is often a far better strategy than waiting until it's too late.
Facebook changes send social reader apps into a nosedive
A couple of months ago, Tanya Cordrey, the director of digital development for the Guardian, made a statement that raised some eyebrows. "It’s only a matter of time until social overtakes search for the Guardian," she told attendees at the Guardian Changing Media Submit.
The impetus for that comment was the Guardian's Facebook app, which enables Facebook users to share the articles they read on guardian.co.uk with their Facebook friends.
Is the 1% participation rule dead? The BBC thinks so
The UK online population is no longer content to lurk in forums and on websites without contributing, with 77% of us now actively participating in digital media in some way.
This, according to the BBC, signals the death of the 1% rule.
For those unfamiliar with it, the 1% rule states that in any given online community only 1% will create content, 9% will edit or modify that content and the rest will consume the content without contributing.
Twitter showdown: Ford vs General Motors
As the newest Fortune 500 list came out this morning, we've pulled two of the top 10 to be today's competitors in our Twitter showdown: General Motors (ranking 5th on the list) and Ford (who came in 9th).
Everyone knows how passionate people are about their cars but will their standings on the Fortune 500 reflect how they are doing in the social space? Let's find out.
