It's been another busy year on the Econsultancy blog and, thanks to a highly intelligent and attractive readership, we managed to pass 1m monthly pageviews for the first time.
Not that it's all about numbers, but it's good to have someone out there reading your painstakingly crafted articles.
The bad news is that, once again, I've missed out on the top spot, third was the best I could manage.
So here's a round-up of some of the most popular posts written by the Econsultancy team this year (see here for our top guest posts). Posts are ranked by number of page views.
As the year draws to a close, I thought it would be fun to look back at my predictions for brand management in 2013.
They are all still relevant to marketing and brand management going into next year but let's see how accurate I was 12 months ago!
An article published last week in the New Zealand Herald (New Zealand’s largest news publication) was quoting some of the top retailers in Australasia who spoke out about their concerns over competition coming from international retailers.
What struck me was the blame put on the tax system. These retailers are putting pressure on the Government to fix the inability of country borders to apply a tax on all international purchases made by Australian and New Zealand consumers.
There was no discussion or comment about how these retailers need to improve their standard of multichannel conduct in order to combat the international threats.
Due to the one sided discussion presented I could not help but reply to the editor.
Marketing Technology is advancing at a huge pace, and some of it is aiming to replace the humans in the marketing department.
We need to decide if this is a good thing, and this post considers the arguments...
Wikipedia has been one of the success stories of the internet, growing rapidly to become the de facto reference site for many people.
There are more than 4.4m pages in the English language edition alone, and it is still growing at the rate of 771 new pages every day.
How can its impact benefit digital marketers?
To bring karmic balance after yesterday’s bile-dripping 15 worst things to happen to the internet in 2013, here’s a bumper crop of joy.
It’s all very well looking forward to next year and seeing what technological advancements will improve our lives significantly in the future, but if we don’t look back at what came before and collate them in an arbitrary order within the confines of a blog-post, then surely we are doomed to repeat our mistakes because we didn’t spend long enough dwelling over our collective achievements
And if that’s not a specious excuse for a list-based round-up of the year, then call me Alex Zane and give me a job of presenting mediocre YouTube videos on the telly at 2am.
Here are the best things to happen to the internet in 2013, in our award-winning content team’s not-quite-so-humble opinion.
Following tradition, since I compiled this list in 2010, 2011, and 2012, here are the most popular posts from our splendid selection of guest bloggers.
I've listed these according to the number of pageviews, though it's not all about quantity, and some excellent posts just missed out on this list.
I'd also like to say a big thank-you to all of Econsultancy's guest bloggers for their valuable comtributions to the blog this year on a range of subjects.
Driving quality engagement with your social audience increases loyalty and more effectively guides consumers down the path to purchase.
As such, marketers must place a premium on fostering social relationships that add tangible value and incentives to the customer experience.
But how can marketers identify the most effective ways to break through the flood of status updates, tweets, pins, and posts?
Read on for four strategies that marketers can integrate in 2014 to make sure social conversations with your audience hit the mark.
Segmentation is one of the key weapons of the success marketer.
It's allowed them to get the right messages and products to the right people. It's a core part of the marketer’s tool kit.
So what can marketers learn from segmenting their social audiences?
If I had to sum up my year in 140 characters it would read: during 2013 I’ve been having a lot of problems writing snappy, concise and appropriate sub-headlines in my articles for the Econsultancy blog.
There are people out there who are much better at this sort of thing than I am, and to celebrate those experts, Twitter has released an interactive widget that lets you explore the past year’s key trends on Twitter, month-by-month and within various different topics such as news, sport and entertainment.
Click on the image below to see for yourself.