For many, when it comes to writing
product descriptions for their e-commerce website, it is a one-way
ticket to Boresville! You can tell they'd rather have their teeth
pulled, Orin Scrivello style, than sit down and write some copy that
sells (heck, even more easier than just to go and control-c some
competitors copy, right?)
Twitter autoresponders are used to automatically send a direct message
to new followers. All too often they are lame, and perceived as spammy.
Auto messages are problematic, not least because even when they include
elements of the ‘personal’ (“how can I help you today?” / “tell me more
about yourself”) they’re clearly robotic. And people don’t respond to
robots, they respond to people. This is 'social' media after all.
I don’t use them, nor have we configured our Econsultancy
Twitter account to send automated messages, but we’ve been wondering
whether they can be used in a positive way. As such I have been doing a little research in this area. And I'd love to hear your feedback...
Paid content and subscription services are hot once again thanks to an economic downturn that has reminded online publishers that ad revenues are not impervious.
But paid content isn't easy online (newspapers can attest to that) and many publishers inevitably fail at making the transition from free to paid. Here are several ways you can boost your chances of succeeding when selling content online.
Disclosure is a touchy subject when it comes to blogging and digital journalism. Most of the time, the debate is centered on when disclosure is necessary. But what happens when disclosure isn't enough?
As I was going through my feed reader yesterday, I came across a post on Silicon Alley Insider (SAI) that serves as the perfect example of why a debate about journalistic ethics and standards online can't be limited to the topic of disclosure.
If there was any group of individuals that you would expect to fight copyright holders to the bloody end, the people behind The Pirate Bay (TPB) were it. But apparently, a costly legal defeat can really take the wind out of just about any pirate's sails.
According to a press release issued today, the owners of TBP have sold TBP to publicly-traded software company Global Gaming Factory X (GGF) for $7.8m and GGF "intends to launch new business models that allow compensation to the content providers and copyright owners".
Comcast and Time Warner are pairing up to offer more of their content for free online — to people who already subscribe to their cable channels on television. Starting in July, the cable companies will let a group of about 5,000 subscribers access that content online.
The new model will make it harder for people to access television content online for free. And while cable companies will not yet be able to monetize online viewing as profitably as they do offline, the migration of their content online should help them get a foot in the door for charging for that content down the road.
Linkbait. It's sort of like foie gras and champagne. Even if it's not your favorite meal, chances are most consumers won't turn it down.
But as a website owner, is linkbait the meal you should be preparing every day?
As consumers, we are all extraordinarily powerful these days. The wonderful web offers us the chance to hunt out the very best bargains, to research our purchases thoroughly and to read up on what other consumers have to say about products.
It's an excellent time to be a shopper and service user, but for retailers and service providers this presents many
new challenges. Some businesses have embraced the way the web has
transformed their customer base but others have been slow in catching
What's the appeal of entertaining mobile answer services? For example, were you one of the almost North American 500 mobile ChaCha text questioners wanting to know the running time for "Angels and Demons"? If so, why? Are we so busy that we would choose a movie based on its running time?
The nifty thing about ChaCha (tagline: ur mobile bff) is it isn't mobile-only. You can visit the website to query the types of questions submitted and read the responses. Following, are some of the more interesting queries about "Angels and Demons":
Newspapers have been let down by online advertising in the past few years. While many have grown the size of their readership online, income online has not eclipsed — or even matched — the loss of revenue in print products. The outlook is getting so bad that many newspapers have discussed banning together to charge for content. But they might not want to abandon their advertising model just yet.
According to PricewaterhouseCoopers, newspapers will see online advertising growth in the coming years. While the numbers are modest (1.8% growth by 2011 and 7.8% in 2012), they are a sliver of sunlight in an otherwise depressing forecast.
PriceWaterhouse expects print advertising to fall over $12 billion, from $36.7 billion in 2008 to $24.3 billion in 2013.