UK consumers spend 25% of their disposable income online, according to a new report from WorldPay.
This is the highest percentage among European nations and is 2% more than the average US consumer.
WorldPay’s Global Online Shopper Report found that the top three online spending categories for UK consumers are clothes (36%), food (33%) and money spent with department stores (33%).
The apps versus mobile websites debate isn't going away any time soon.
It's not an either-or proposition, and companies that get too focused on picking a winner may lose sight of more interesting and important subjects that apps and the mobile web have created.
Attribution modelling, multi-channel funnels, customer journey mapping... it's all very hot at the moment.
As part of my preparation for a talk I'm giving this Wednesday I had a look at Econsultancy.com's own data for how different digital marketing channels contributed to conversions.
I was interested by what I found so wanted to share it here to see what others are learning.
The number of companies not doing anything with social media gets smaller and smaller by the day, but that doesn't mean that business has social media figured out.
Despite the increasing comfort that many companies and marketers have with social media, questions still linger about efficacy and ROI.
Thanks to the incredible popularity of the world's social network, soon-to-be-publicly-traded Facebook is top of mind for advertisers both large and small, many of which have been pouring more money into Facebook advertising campaigns.
But how are those Facebook ad campaigns treating advertisers?
Amazon has launched an in-app purchasing API for its Android Appstore that uses its 1-Click payment system.
The API has already been installed on Kindle Fire apps from Disney, The Wall Street Journal and New York Post offering users a fast, convenient method of paying for virtual currency and subscriptions.
Amazon frequently scores highly in consumer surveys and the recent eChannel Retail Benchmark from eDigital found that its checkout process scored joint first with Asda for usability.
Businesses, particularly those in the retail industry, may have good reason to be skeptical about Facebook commerce, or f-commerce as it's come to be known, but that doesn't mean that social commerce should be written off.
For a growing number of companies, using social media to drive revenue is not just a dream, it's reality.
TUI Travel has revealed that one of its brands increased online revenue by 30% month-on-month after tracking customers across both online and offline channels.
Over 100 global businesses sit within its Specialist and Activity Sector, which creates bespoke adventure holidays and educational tours.
Due to the nature of these trips, they often involve complex travel itineraries and prolonged purchasing decisions.
As such, customers frequently call the TUI’s travel consultants as well as researching details online.
A new study from e-Dialog and ClearSaleing suggests that conversions that occur after exposure to a brand on social media deliver more than $280 per order - compared to less than $100 for those that are driven by natural search.
Social also delivers better revenue per click ($5.24) than email ($3.18) and paid search ($4.38), indicating that purchasing intent is high.
The Guide To Market Leadership 2012 set out to identify the trends that will impact digital marketing this year, including improving conversion quality, increasing the focus on customer intent and seeking quality in display media campaigns.
In association with Tealeaf, Econsultancy has this week launched the second annual survey on Reducing Customer Struggle.
This survey aims to explore the extent to which companies understand the overall customer experience and the technology they use to identify issues and remedy them.