An effective site search tool is hugely important tool for ecommerce as it’s a common way for shoppers to navigate sites and find products.
In fact up to 30% of visitors will use the site search tool and these tend to be highly motivated shoppers who know exactly what they’re looking for.
The speed in which results are returned is very important, but there are also many other factors that influence the overall user experience and could be the difference between making a sale or losing a potential customer.
Let’s face it: the internet is never going away. However, for some small retailers, the disruption caused by the internet has been a painful experience.
It’s also undeniably a major contributing factor to the reduction in the number of retail outlets that are open and doing business.
So what can small retailers do? Starting with planning, I’ve outlined some steps you can take to use the internet and other digital technologies to their advantage (most of which comes straight from our How The Internet Can Save The High Street report and follow on from a speaking event I did with Royal Canin).
This is a bit of a long post, so you may wish to bookmark it to return to later. Or take a nosey at our Fast Track Digital Marketing training to get a further deep-dive into what I describe.
Read below to find out how to start moving!
In Chinese culture the number six represents wealth, and it is thought to be good for business.
For this reason I chose the six most important actions you should take in order to get Google Analytics up and running properly.
I tried to provide tips on both configuring and using the tool, as both are extremely important.
Companies whose conversion rates have improved carry out 50% more tests on their websites than companies whose conversion didn’t improve. However, 7% are testing nothing at all.
This difference is even more apparent when looking at sales. Companies with a large increase in sales carried out over two times as many tests as the average.
Of the companies that carry out testing, 60% carry out one or two A/B multivariate tests a month and only 6% perform more than 10 tests a month.
These findings come from the fifth annual Conversion Rate Optimisation Report, carried out in partnership with RedEye, and based on a survey of almost 1,000 client-side and agency digital marketers.
Let’s take a look at what areas & elements our respondents are testing and what they find to be the most challenging stages.
Last week saw the unveiling of the now traditional John Lewis Christmas ad, which this year comes with an added helping of cheese and schmaltz.
Despite the fact it stars a cartoon bear and a hare, it would appear the ad is set to break previous John Lewis ad records, at least in social media terms.
In the 24 hours after it was launched the ad was mentioned in 49,152 tweets, of which only 16% were negative. This is more than double the 21,027 mentions that last year’s ad picked up in the same time frame.
For the first time in four years, satisfaction with conversion has increased.
90% of companies now claim that CRO has increased in importance, with 59% claiming it’s crucial to their marketing strategy.
These findings come from our fifth annual Conversion Rate Optimisation Report, produced in association with RedEye.
The aim of this report is to provide data and a framework to help companies invest their time and resources as effectively as possible, by examining which methods and processes are most likely to yield results.
For a brief overview, RedEye has produced this infographic…
There are numerous advantages for businesses in using social media monitoring tools, most of which are regularly discussed. But one of the benefits that is quite often overlooked is lead generation.
The figures are rather extraordinary. 68% of marketers claim to have created leads from social media sites and 55% have closed deals found from a social media lead.
This article is aimed at explaining how to navigate the key areas of creating a lead generation campaign, in order to assist in the finding of viable leads for your business.
Marketing automation has been one of the hot topics in digital this year and it’s likely to remain high on the agenda during 2014.
It’s an important tool for bringing order to the warring worlds of marketing and sales by improving lead scoring and nurturing.
Much has been said on this blog about the value of marketing automation technology, but I thought it would be useful to pull together some case studies to help quantify the impact it can have on sales and revenue.
In my last two posts I introduced the Econsultancy Twitter network, and wrote about how we could use social network analysis to identify influencers and innovators in this community.
In this post I'll look at how mapping a network can help us identify sub-groups in the community and target content to them more effectively.
53% of customers who ask a brand a question on Twitter expect a response within one hour.
However, if a customer makes a complaint to a brand using Twitter, that figure goes up to 72%.
These stats come from the latest research by Lithium Technologies and perhaps contradicts the previously held notion that just 11% of people expect to receive customer service via social media.