One of the most overlooked aspects of SEO is images. Most websites have
lots of images but few actually apply SEO
techniques to them.
Not implementing SEO techniques with your images could mean that you're missing out on valuable traffic from Google Image Search, which is one of
Google's most popular properties. Here are 5 SEO tips that can help you capitalize on all of the searches that are being done for images.
When I read the word
'Silo' I recall the massive industrial grain storage silos that used to scare
me as a child.
Having grown up on a UK TV diet of Doctor Who, Blake 7 and The
Tripods, anything that looked vaguely like an enemy spaceship became the
subject of irrational fear and bad dreams.
These days I fear silos of a different nature.....
Are publishers using outdated metrics? How should they be innovating and reinventing their business models?
Understandably there has been much debate of late around publishing business models. The rise of the internet, compounded by the global economic woes, are making it increasingly hard to see where the money is in publishing and media going forwards.
In my opinion, being able to track how people are finding your website through search engines is one of the most important data points available to business owners and marketers.
After all, since SEO can make or break a website, knowing which search terms are producing organic traffic is crucial to evaluating your SEO success and analyzing what you can do better.
But a new change that Google is testing makes it impossible to track this data if you use a third-party analytics provider.
Paul Cook is Managing Director of Positive Feedback, which owns the TagMan tag management product that was a recent winner of an Econsultancy Innovation Award.
TagMan makes it easier for companies to implement web analytics and can reduce de-duplication, which is a growing concern for many e-commerce and marketing teams.
We interviewed Paul to find out more about the thorny issue of de-duplication...
Insurance aggregator Confused.com has been promoting its new look site recently with a TV campaign which focuses on the usability of its website.
On the ads, Confused.com has got its customers to say what they think about the new-look site, with a focus on the improved user experience. With this in mind, how easy is it to get a car insurance quote on the new site?
Sarah Fay, the chief executive of Aegis Media North America, is known for her smarts, a genuine warmth, and not incidentally, the fact that she's one of the most powerful women in advertising in North America, if not the world.
A 10-year veteran of Carat, Fay has steadily risen in the ranks until she ultimately achieved the top slot in 2007, when the company merged the digital and traditional media assets of Carat and Isobar into a single integrated operating unit.
We caught up with Sarah to ask about advertising in a recession, trends in media buying, and what's been surprising and inspiring her since she took up the reins at Aegis.
The online population has exceeded one billion users, and that's not even taking into account minors or mobile web users.
comScore's World Metrix audience measurement services found the online population of peope using home or work computers to access the internet broke the benchmark one billion barrier in December.
Checkout processes are supposed to be made as easy as possible for customers to complete. Of course, a certain amount of detail is required to complete a transaction, but this should be made relatively painless for the user.
The checkout and purchase process should be smooth and easy to understand, distractions should be removed, while the amount of information required and the number of steps should be kept to a minimum to make it as quick as possible. This is not the case on VistaPrint though, which has one of the most complicated checkouts I have seen.
Last week, I discussed the success story of Stephanie Meyer and her Twilight series of vampire romance novels. Meyer's use of social media played a role in the successful promotion of books that have sold over 25 million copies and that led to the blockbuster adaptation of her first book as a motion picture.