Google launches in-app subscriptions on Google Play
For developers building mobile and tablet apps, in-app billing is an indispensable monetization tool.
After all, it's often easier and more profitable to give an app away for free and then charge for extra features. This is particularly true for gaming apps.
But there's another monetization tool that many developers, particularly those building content-rich apps, have been eying: in-app subscriptions.
PayPal partners with 15 retailers in big offline push
PayPal may already be ubiquitous on the web, but the payments giant has its sights set on much bigger fish offline.
In an effort to bring PayPal purchasing to the masses wherever they shop, the company yesterday announced pacts with 15 major retailers in the United States that will give consumers the ability to pay for their purchases using PayPal.
This week's top six infographics
Here's a round up of some of the best infographics we've seen this week.
Topics include cookies, Facebook and LinkedIn for B2B marketing, social sharing buttons, and mobile.
If you can't quite read the text, click on the images to see a larger version..
10 interesting digital stats we've seen this week
I've rounded up some of the most interesting digital marketing stats I've seen this week.
Topics covered include the use of tablets and other devices while watching TV, search marketing budgets, mobile payments and Google+.
The BBC unveils its EU cookie law solution
The ICO's one year amnesty on enforcement of the EU e-Privacy Directive ends tomorrow, and a few more sites have been rolling out their compliance solutions.
BBC.co.uk launched its cookie info banner yesterday, while Channel 4, The Guardian and the Telegraph have today.
The four approaches are all very different...
The EU cookie law conundrum in numbers [Infographic]
With the deadline for compliance with the EU e-Privacy Directive just two days away, we've rounded up some of the key stats in an infographic.
This embeddable infographic looks at marketers' and consumers' views of the EU cookie law, and our five-step plan for compliance.
This is a topic we've covered in detail, so I've also rounded up some of our recent articles and other resources on the EU cookie law.
Managing relationships with e-commerce platform providers: five key challenges
Why is it that so much effort goes into selecting a platform vendor for an e-commerce website, yet often so little into maintaining the partnership and ensuring service delivery is to the highest standards?
This blog looks at five common errors that I've seen made frequently by e-commerce teams, usually down to lack of commercial experience in managing complex partnerships.
I'd be lying if I said I hadn't made similar mistakes back in my client-side days, and I'm sure I've been guilty of some account management indiscretions when agency side.
The wonderful thing is you learn more from your mistakes. I'm hoping that by sharing this insight I can help you avoid or at least mitigate the risk of making such mistakes.
Building a multi-billion pound business online
The recent valuation of Facebook at $104bn, the purchase of Instagram (by Facebook) for a billion dollars, and even Rakuten’s investment in social network Pinterest shows that there is serious money to be made in online business.
We ask all our merchants to join the Rakuten University to help them maximise their online sales, but some of the principles taught here can be applied to any online business, however they sell.
Here are some invaluable tips for online business and retailers that we’ve learnt over the years...
American Express teams up with Zynga for prepaid cards
In the market for farming supplies?
If you're looking for a new tractor or some seeds, American Express is hoping that you'll use one of its new prepaid cards to complete the purchase. On Farmville, of course.
Turn your digital technology provider from supplier to partner
As the online industry has grown, so have the number of moving parts we have to consider.
As the cogs in the machine continue to multiply, everyone has had to acquire cross functional skills to manage the different channels that come under the remit of the online marketer.
Whether it be PPC, SEO, re-targeting, social, mobile, or local; the one entity in this eco-system that should have a working knowledge of all of these areas is your technology provider.
