Custom reports are perhaps the most useful feature in Google Analytics, as they enable you to find the data and presentation that best suits your business goals.
I'm no big Google Analytics expert, instead I've picked it up and figured things out as I've gone along, mainly with the aim of understanding our users' behaviour and improving this blog.
I explain more of my approach to measuring and optimising this blog here, but I wanted to provide a beginner's guide to creating custom reports.
If this is too basic for you, or I've made any glaring errors, please forgive me (and put me right in the comments), but I hope this will be useful for you.
So here's how to create a basic custom report from scratch...
You have a website, or perhaps you have multiple websites, and you want to ensure that conversion in markets outside of UK and US is as high as possible.
In this case, especially for markets in the Middle East and Asia, it pays to know how a country’s culture will impact interaction with your content.
Joe Doveton, Director of Conversion Services at Globalmaxer delivered a fascinating talk at last week’s IDF, run by Oban Multilingual. Here are some of my practical takeaways.
Whatever market you are approaching, make sure you have considered how these eight factors play.
If you’re interested to learn more about international digital marketing, check out Econsultancy’s training courses.
We're in the midst of a great migration to portable devices and the opportunity for marketers is immense.
It will be much tougher to cultivate a relationship with users than it was on the web, but if handled properly we’ll find the perfect balance between the ultimate user experience and advertisers’ agenda.
One thing marketers can all agree on: advertising makes the digital world go 'round. What's less a settled matter is how, exactly.
Supermarket giant Tesco was recently the victim of a viral blog that highlighted the laughably poor standards of cleanliness and service on offer at one of its London stores.
The Tumblr entitled ‘The very worst Tesco’ includes images from the Haggerston store in east London that show empty shelves, piles of boxes blocking aisles and a video of an alarm going off throughout the night.
Tesco chairman Sir Richard Broadbent said in an interview with The Sunday Times that his company had taken action to clean up the store in reaction to the Tumblr and that it was vital for the retailer to provide an excellent in-store experience for customers.
Since it's free, and ubiquitous, small businesses are likely to be relying on Google Analytics for online measurement.
Indeed, our Online Measurement and Strategy Report 2013 found that 56% of businesses rely exclusively on Google for data analytics, while others use GA in conjunction with paid analytics services.
Even if you're no data expert, you can still find some valuable insight from the basic reports in GA, which can be very useful for your business.
Also, ready-made custom reports and dashboards can save you a lot of time.
As the UK is celebrating its first Small Business Saturday on 7th December 2013, I've rounded up some useful examples which should be helpful for SMEs.
(By the way, if you don't have Google Analytics, read this post by Google's Daniel Waisberg on setting up and using Google Analytics).
Live chat has the highest satisfaction levels for any customer service channel, with 73%, compared with 61% for email and 44% for phone.
I can see why as live chat combines the best of phone and email, and avoids the pain of hanging on the line listening to muzak.
The stats come from eDigital's Customer Service Benchmark which surveyed 2,000 consumers on their experiences of various customer service channels.
Here, I've taken a closer look at the stats, and the value of providing live chat for customers...
We all know that Christmas is a huge season for retailers, but it’s also a big deal for affiliate marketers.
Bloggers everywhere are starting to reveal their site content for the holiday season: what we should wear, what we could cook and what we must buy our children.
For content affiliate sites, seasonal content is perfect for advertising Christmas gifts and related products. According to stats from Experian Hitwise, online shopping over Christmas 2012 was the busiest ever, with almost 200m visits on Christmas Eve and Christmas Day alone.
This is only going to increase as we move towards December.
With Christmas just a month or so away, the ecommerce tips and predictions are coming thick and fast, not least from this blog.
As ever, we're expecting a record Christmas for ecommerce sales, while mobile is likely to play a massive role.
Here are five Christmas-themed ecommerce infographics packed full of stats...
Consumer reviews are very valuable, both for the sites displaying them and the customers using them to help with their purchase decisions.
However, the credibility of reviews has come under attack over the past couple of years, with lots of examples there are plenty of examples of brands that have been caught out.
As it stands, online customers tend to trust reviews more than most sources, except recommendations from family and friends, but that could change.
Reevoo has just published a plea to Amazon, asking for the online retail giant to ditch all but its verified reviews.
So, should Amazon heed this plea?
"If there’s one thing you have if you run a small business, it’s time. If there’s one thing you probably don’t have, it’s money."
I have to credit the above statement to Will Critchlow, it condenses what I'm about to discuss in a simplified way.
Essentially social media costs nothing but can be a fairly time consuming practice depending on how many platforms you choose to use. Social media is also the key way for a small business to develop awareness, raise its profile, gauge its market and interact with existing and future customers.
As a small business you're in a great position to start exploiting social media for all its worth.
As the UK is celebrating its first Small Business Saturday on 7th December 2013, here I present the first in a series of posts that will take a look at each individual social media platform, and highlight how your small business can wring the best out of each one.
Let's begin with Twitter.