Q&A: XYDO CEO Eric Roach on email automation
XYDO launched its new curated content email platform this week after testing its service on a range of companies from professional basketball teams to FX brokers.
Last month, it sent out over 12 million emails tailored from a pool of content based on what three million people have been sharing on social networks that day. Marketers continue to discuss how to keep a personal touch in marketing automation. Though XYDO send out automated emails, they have seen a five percent increase in open rates across the board.
We spoke to Eric Roach, CEO and co-founder XYDO, to find out more about their approach and success so far.
O2 continues to surprise and delight with Valentine's campaign
O2 is continuing to roll out plans to ‘surprise and delight’ customers with another personalised social media campaign for Valentine’s Day.
The mobile operator has created a “digital Love Nest in the Clouds” to deliver Twitter users’ messages via YouTube videos, personally recorded by non-identical twin “O2 Cupids”.
This builds on the success of its #O2Santa stunt over Christmas, in which the company tracked mentions of the hashtag and similarly had a Santa character record people’s requested messages.
Marketer versus machine discussions dominate OMS 2012
If there was a theme to Econsultancy's session at the Online Marketing Summit in San Diego, it may have been marketer versus machine.
We looked at recent research studies that explore some of the major trends in marketing and technology and often, success has more to do with people and priorities than the technologies they use.
Does your email marketing need a new prescription?
Being an email marketer, it’s funny how often you bump into something that makes you think of work! A little while ago after visiting the doctor, I received an email about ordering repeat prescriptions.
So far, so good you’d think. Some good targeting going on there.
But when I gave it a read, what struck me were all the missed opportunities. For example, the email ‘from address’ was totally unrecognisable, and there was litte in the way of clever personalisation that you often see in the private sector.
What’s more, it’s the only email (indeed, the only communication of all types) I’ve had from them in the last 18 months or so. It was an interesting message to kick off our e-relationship.
Why be a stranger?
Three steps to keeping email marketing simple but effective
The online space has opened up creative avenues marketers could only have dreamt about.
While you’re thinking up the latest bells and whistles to make your emails stand out, consider a few simple steps that should form the building blocks of any successful campaign.
Quick wins can be gained from analysing the time you send your communications; finessing the sender address and subject line; and, most importantly, testing your messages.
Changes and challenges for email marketers in 2012: report
Article after article has claimed “email is dead." Not only does email marketing have stanch supporters, saying that it doesn’t work simply isn’t true. For some, it works better than anything else.
Econsultancy's Email in Action survey, conducted with the Email Experience Council of the DMA, highlights the challenges, opportunities and changes in email marketing in the US.
Companies boosting digital marketing budgets - new report
Companies are investing more money in digital marketing and related technology as they seek to benefit from the ever growing digital economy, according to research published today.
Google, Facebook, PayPal and Microsoft join forces to fight phishing
Google, PayPal, Facebook, Yahoo and Microsoft, alongside 10 other leading email, security and financial providers, have formed the technical working group, DMARC, in order to reduce email phishing and spam.
The DMARC, Domain-based Message Authentication, Reporting and Conformance, will create internet standards to improve email senders' authentication practices.
IBM unveils analytics appliance for retailers
While companies like Facebook, Twitter and LinkedIn capture most of the social media spotlight, one of the world's biggest technology stalwarts, IBM, is quietly cashing in on social networking.
And Big Blue is trying doing the same thing with retail, where it sees a $20bn opportunity for software this year alone.
Multichannel boosts email: new report
It's an exciting time for the email marketing industry, and no matter what Mark Zuckerberg says, the end is certainly not nigh, according to new research published this week from Econsultancy.
According to Econsultancy's 2012 Email Marketing Platforms Buyer's Guide, the UK email marketing industry grew by an estimated 15.5% last year to a value of £388 million by the end of 2011.
The research highlights that the rise of cross-channel marketing is helping to fuel growth in the email marketing industry. Rather than operating in its own silo, email is now seen as an essential component of a wider campaign. Thanks to the rise of mobile, email is now everywhere, accessible anywhere, at any time and at any location.
