Walgreens launches new Foursquare and Twitter campaign
Walgreens recently started a new social media campaign with New York-based startup, LocalResponse.
When someone checks into Foursquare and tweets about it, Walgreens tweets some of them back with an offer from Halls that can be redeemed in store if they like them on Facebook.
But is this automated campaign the right approach?
The Four Seasons site is beautiful, but not for disabled users
The press release announcing Four Season’s new site states that it was "thoughtfully designed...to deliver an immersive and effortless experience tailored to every user".
But shouldn't that include disabled users?
The Four Seasons site review focusing on web usability highlighted some important shortcomings in terms of the booking process and other areas, and briefly mentioned some of the accessibility issues.
Here we take a closer look at some of these and the actions that should have been taken to truly make the site available and usable to every user.
Path caught storing users' unencrypted data
Today developer Arun Thampi discovered his entire address book including full names, emails and phone numbers was being collected by the new social app, Path.
In trying to make things easy for users, Path uploads your address book to their servers so you can easily connect to your friends and family on its network.
The problem is Path doesn't tell you it's going to do it.
In the wake of MegaUpload, another file sharing service bites the dust
When agents of the United States federal government began an international operation to raid MegaUpload, they were targeting after an organization that was allegedly engaged in a highly-illegal and highly-profitable piracy business.
But their actions have had a ripple effect across the internet, with other 'file locker' and 'file sharing' services questioning their own futures.
Google fined £415k in France for providing a free mapping tool
Google has been fined £415,000 by a French court for offering Google Maps to businesses as a free service.
Bottin Cartographes successfully sued for the damages after claiming Google was abusing its dominant position and stifling competition against companies that charged for the service.
ASA forces TripAdvisor to stop claiming its reviews are 'trusted'
The Advertising Standards Authority (ASA) has ordered TripAdvisor to rewrite some of its marketing messages in response to a complaint from online reputation company KwikChex and two hotels that claim to represent hundred of others.
The complaint was first made last September, and the site at that time removed the slogan “reviews you can trust” from its hotel listings and replaced it with “reviews from our community”. Now, all of the changes enforced by the ASA have been made.
Could after-hours email restrictions hurt email marketers?
The rapid growth of mobile technology and its adoption throughout society has arguably been a boon to both employers and employees. When put in capable hands, a smart phone can be an incredible promoter of productivity.
But that doesn't mean that smart phones are perfect. There's a reason, after all, that many corporate workers given Blackberries coined the term 'Crackberry.'
Angry Birds maker doesn't sweat piracy
While Hollywood pushes to have Washington D.C. take over the internet in the name of fighting piracy, some of the most successful purveyors of digital content are heading in the opposite direction.
Take for instance Rovio, the maker of Angry Birds.
Google, Facebook, PayPal and Microsoft join forces to fight phishing
Google, PayPal, Facebook, Yahoo and Microsoft, alongside 10 other leading email, security and financial providers, have formed the technical working group, DMARC, in order to reduce email phishing and spam.
The DMARC, Domain-based Message Authentication, Reporting and Conformance, will create internet standards to improve email senders' authentication practices.
O2 shares customer phone numbers with websites
Think your phone number is safe when browsing the web via your mobile? It seems like a logical assumption to make.
But that might not be quite true if you're an O2 customer.
