Domino's UK says 13% of digital sales come from tablet or smartphone
Domino's Pizza UK & Ireland has revealed that 13% of its digital sales come through a tablet or smartphone.
These stats were released today as the company also launched a Windows 7 version of its mobile app – the seventh channel that's now available for mobile sales.
Walgreens launches new Foursquare and Twitter campaign
Walgreens recently started a new social media campaign with New York-based startup, LocalResponse.
When someone checks into Foursquare and tweets about it, Walgreens tweets some of them back with an offer from Halls that can be redeemed in store if they like them on Facebook.
But is this automated campaign the right approach?
Marketer versus machine discussions dominate OMS 2012
If there was a theme to Econsultancy's session at the Online Marketing Summit in San Diego, it may have been marketer versus machine.
We looked at recent research studies that explore some of the major trends in marketing and technology and often, success has more to do with people and priorities than the technologies they use.
Amazon wades into the US video streaming market
Amazon has announced a new partnership with Viacom which allows Amazon Prime members and Kindle Fire owners to stream unlimited television onto their devices.
Extending Amazon's partnership to include streaming puts them ahead of the race against Netflix and the new Verizon and Redbox partnership as the retail giant looks to capitalize on a market wanting more TV on demand.
Klout moves into mobile with Blockboard acquisition
Social influence measurement company Klout is moving into the mobile space, acquiring Blockboard for an unknown sum.
Blockboard says that it "uses technology to connect neighbours and build stronger neighbourhoods". Its mobile app features a bulletin board that users can use to post messages for their local community to view and interact with.
Path caught storing users' unencrypted data
Today developer Arun Thampi discovered his entire address book including full names, emails and phone numbers was being collected by the new social app, Path.
In trying to make things easy for users, Path uploads your address book to their servers so you can easily connect to your friends and family on its network.
The problem is Path doesn't tell you it's going to do it.
How brands lost the Super Bowl race for the second screen
Here in New York last week, digital media and advertising commentators were all talking about the role that digital and in particular, social media, was going to play during the Super Bowl TV ad breaks. With advertisers paying about $3.5 million for a slot, this has been another record year for TV ad revenue and the show was the most watched TV event in American History.
Sunday night was going to be #Hashtag-Heaven, we were told – or at least a #FacebookFrenzy, with brands falling over themselves to drive people off their 47 inch flatscreens and onto their other devices – the so-called ‘second screen’. So you’d think that the ad execs would have thought the web in all its forms - mobile, tablet and laptop - would be the place to go make sure they extended the reach and level of audience engagement worthy of such an expensive commodity.
You’d be wrong.
Experience an augmented Valentine's Day with Starbucks
Yesterday Starbucks launched their new Valentine's augmented reality (AR) cups. It's quite a clever way to get customers to not only drink their morning coffee but to buy one for a loved one.
All you need to do is download the app from Starbucks and you can "experience your valentine" as the heart on the side of the cup comes to life.
Vodafone implements TagMan's technology to create "unstoppable digital"
Vodafone UK has implemented real-time attribution and tag management technology from TagMan in what the mobile operator is calling its strategy for “unstoppable digital”.
It says this will transform the company's understanding of the digital marketing campaigns it runs, radically altering its approach to that investment as it expands activity in this area.
Blackberry's impressive app stats avoid the bigger picture
Blackberry’s App World generates 43% more daily downloads per app than Apple’s App Store, according to RIM’s VP for developer relations Alec Saunders.
During his speech at Blackberry DevCon Europe today, Saunders also stated that App World has more paid downloads than the Android Market and clocks up 6m daily downloads, which equates to 30 apps per Blackberry user each year.
Overall, App World is second only to iOS in terms of profitability, generating 40% more revenue for developers than the Android Market.
