Digital Marketing Blog | Econsultancy

Website investment still key for online retailers despite the rise of social and mobile

Want to know where you should be aiming your e-commerce investment to increase online sales?

We asked 100 senior decision makers from leading global retail brands, who were attending the latest Internet Retailer conference, about what they are planning to invest in over the next 12 months.

by Maria Wasing 03 September 2012 11:25am 4 comments

Mercedes Benz steps up their tech game with new app

This week it's all about cars, clothes and food on our weekly showcase of The Dachis Group's Social Business Index.

Our focus is on three global brands as analyzed by the Dachis Group team.

We've also taken a glimpse at the top twenty brands on the Social Business Index, a real-time ranking of more than 30,000 global brands based on their performance in the social space, to see how the biggest brands in social are faring.

by Heather Taylor 31 August 2012 18:05pm 5 comments

10 interesting digital marketing stats we've seen this week

Here's a round up if some of the most interesting digital marketing stats we've seen this week.

Stats include mobile commerce in Europe, consumer sharing of data, email subject lines, and Facebook ad revenues.

For more digital stats, see our comprehensive Internet Statistics Compendium.

by Graham Charlton 31 August 2012 11:39am 5 comments

New research shows 20% of US moms shop with smartphones

Yesterday, the IAB released new research in connection with Meredith's Parents Network surveying moms with school age children on with use of mobile during the back to school season.

Anna Bager, Vice President and General Manager Mobile Marketing Center of Excellence, IAB, believes these results could point to potential opportunities for marketers to reach the coveted "mom" audience:

I know that back-to-school creates great mobile opportunities for brands and retailers to reach busy moms at a pivotal time. This study with Meredith points to a variety of ways that busy moms depend on their mobile devices in order to get through the hectic back-to-school season.

by Heather Taylor 30 August 2012 22:08pm 2 comments

Net-A-Porter creates iPad app for entertainment and e-commerce

Net-A-Porter has unveiled a new iPad app to add to its existing catalogue of iOS and Android apps.

The luxury shopping brand was one of the first to see the potential of mobile, launching an iPhone app in 2009 and a weekly magazine iPad app in 2010. Across the board the Net-A-Porter apps have been downloaded more than 975,000 times.

Its new release, which will sit alongside the existing iPad app in the App Store, displays editorial and video content as well as allowing users to shop the entire Net-A-Porter product range.

The idea is to cater for iPad owners who use their device during their leisure time at home, so it is as much about providing fashion news and entertainment as it is about selling products.

by David Moth 30 August 2012 10:37am 3 comments

Why fast websites are kings of the digital hill

The way we access the internet is shifting fast. This change is good: It has dragged me and many other designers back to desktops creaking under the weight of conservative ideas that need cleaning out.

Still, despite good intents and considerable efforts, many websites end up overloaded with graphics.

by Erik Boman 29 August 2012 10:46am 19 comments

Whistles launches mobile site, but UX issues need to be fixed

Whistles has launched a mobile optimised site as it ramps up efforts to offer its customers a multichannel shopping experience.

The women’s fashion retailer launched a revamped version of its desktop site a few years ago which suffered from a plethora of usability issues.

This is its first attempt at building a mobile site and the landing page initially looks very similar to the desktop site.

I tried out the site using an Android smartphone to see how easy it is navigate and make a purchase...

by David Moth 28 August 2012 12:22pm 0 comments

Reaching the CIVETS through digital marketing

The fast-growing CIVETS countries have attracted a lot of attention from investors in the first half of 2012.

As internet use continues to rise, they offer new opportunities for e-commerce companies.

As the Eurozone’s debt woes continue, more marketers are looking further afield for new customers. Many eyes are turning towards the so-called CIVETS nations - Colombia, Indonesia, Vietnam, Egypt, Turkey, and South Africa.

by Christian Arno 28 August 2012 10:47am 1 comment

AT&T AdWorks to bring TV, mobile data to online ad targeting

Targeting technologies have become more sophisticated over the years, but reaching the right consumers at the right time is still a major focus for advertisers and ad networks.

AT&T's ad network, AdWorks, which the company claims reaches some 181m unique users per month, is planning to roll out a new approach to this long-standing challenge in September.

by Patricio Robles 27 August 2012 18:41pm 1 comment

Five lessons companies can learn from Facebook's new iOS app

There has been a lot of talk about Facebook and its monetization of mobile, but before the company can monetize its rapidly-growing mobile audience, it needs to make sure it's providing a quality mobile experience.

Unfortunately for the world's largest social network, the Facebook iOS app, which was built using HTML5 to more easily support development across multiple mobile platforms, has historically been considered a poor effort. A frequent complaint: it's too slow.

by Patricio Robles 27 August 2012 15:28pm 4 comments