JUMP Magazine, US Edition...big ideas on big data
In this first US issue, the magazine tackles 20 important multi-channel topics, from big data and the challenges of the silo-less organization, to bringing innovation to the enterprise.
We're just getting warmed up for the JUMP event, happening November 1st in New York.
Yahoo's ten biggest mistakes
The resignation/termination of now-formerly new Yahoo CEO Scott Thompson amid a resume scandal was an embarrassing moment for the once-great internet giant.
For most companies, such a collosal blunder would represent a faux pas of the highest order, but that's not the case for Yahoo, it's just one more in a long line of mistakes.
Here are the ten biggest mistakes the company has made...
Square learns that customer service in the payments space is a tough job
Technology has disrupted a seemingly countless number of industries over the past decade, from advertising to real estate. When looking at the industries grappling with technology-driven change, however, arguably few have been more affected than the multi-trillion dollar payments space.
The advent of mobile phone, and the smartphone in particular, has created significant opportunities, many of which upstarts like Square are trying to exploit.
Drinks giant Diageo reels from social media backlash
Global drinks giant Diageo, custodian of iconic brands such as Johnny Walker, Smirnoff, Jose Cuervo, Guinness and Moet & Chandon found itself at the centre of a public relations storm this week after it was alleged that they unfairly intervened at an annual drink industry awards event to prevent a rival from picking up an award.
Independent Scottish brewer, BrewDog claimed that the drinks giant Diageo had brought undue pressure to bear on the organizers of the event to override the decision of the judges to give them an award, allegedly stating that ‘under no circumstances could BrewDog be allowed to win’.
SEOmoz raises $18m, reveals everything about the deal
If you're an SEO, chances are you're familiar with SEOmoz.
The Seattle-based company is a brand name in the SEO space, and the company's CEO, Rand Fishkin, a highly-visible figure in the industry.
Q&A: Jeff Dachis on the new Facebook APIs and big data
Arguably Jeff Dachis is most known for co-founding the interactive marketing and design agency, Razorfish, in 1995.
A two person operation which started in Dachis's bedroom in New York, blossomed into a 2200 strong company worth more than six billion dollars. With the dot-com crash, Razorfish fell with it. Its shares plunged to $1 from $47 per share at the beginning of 2000 and 400 employees lost their jobs.
Leaving Razorfish after its downturn, Dachis went on to form Bond Art + Science in 2006 and in 2008, Dachis founded the Dachis Group in Austin, Texas with the idea that everything can and will be social.
We had a chance to talk to Dachis about why he set up Dachis Group, its relationship with Facebook, how they are integrating Facebook's new APIs and how marketers can start to leverage Facebook as it moves into big data territory.
Is the press treating Apple differently without Steve Jobs?
Apple isn't the same company without Steve Jobs at the helm, but that's easy to forget when looking at the company's financial performance since its co-founder and chief visionary passed last year.
Despite questions about Apple's ability to thrive long-term without Jobs, consumers continue to snap up the company's latest and greatest products at remarkable, record-breaking rates.
Facebook: the social (engineering) network?
Facebook is the world's largest social network and arguably it knows more about many individuals than any other organization.
The data it collects from the hundreds of millions of users it serves has enabled Facebook to build a billion-dollar advertising business, and serves as justification for Facebook's valuation, which may top $100bn when the company finally makes its public debut.
Q&A: TopRank CEO Lee Odden on integrating SEO, social media and content
As more businesses are jumping on the content train, we had a chance to talk to Lee Odden who just released his first book Optimize: How to attract and engage more customers by integrating SEO, Social Media and content marketing.
Odden gave us the scoop on why he wrote Optimize, how we can start integrating search, content and social media across our organization and how we can get the buy in we need for it to be a success.
Hasbro faces social media backlash after blogger shenanigans
Martyn Yang is just your average blogger. His hobby: writing about a number of Hasbro product lines, including Nerf.
So it's not all that surprising that Yang, who lives in Australia, was eager to respond to an email he received from a Hasbro employee asking if he'd like to give away a popular Nerf accessory to some of his site's readers.
