Search engines attract 2.3bn UK visits in January
Visits to search engines in the UK increased to 2.3bn in January 2012 compared to 2.2bn in the same period in 2011, according to data from Experian Hitwise.
The additional 100m visits equates to a yearly increase of 4.5%.
Google still dominates the market with 90.64% of all UK searches conducted in January, slightly down on December's tally of 91.75% but up 0.27% annually.
The Digital Ocean: how to market to fishers and swimmers
More B2C and B2B marketers are shifting their focus towards increased digital in their tactical mix.
Understanding the digital locations of their target audiences is becoming a standard step in the creation of a digital plan, but many are overlooking the intentions of their online audiences, and adapting their tactics accordingly.
This blog introduces the concept of the digital ocean and the need to locate and market to both fishers (those actively researching products/services) and swimmers (those not looking and just ‘hanging out’ online).
10 amazing Google infographics
I've rounded up ten recent infographics on Google, with lots of stats, tips on searching Google, the most expensive keywords, and 2011 revenues.
Where possible, I've added the infographics to this post in a readable size, but for others you can click on the image to see a larger version...
Companies boosting digital marketing budgets - new report
Companies are investing more money in digital marketing and related technology as they seek to benefit from the ever growing digital economy, according to research published today.
Brands are finding new budgets for Facebook advertising
Search budgets have increased by 19% over last year, Facebook spend has doubled in the same period, and the money for Facebook campaigns isn't cannibalising other online budgets.
Display tips for marketers: infographic
Business audience marketing agency, Bizo, are encouraging marketers
to capitalize on where audiences spend most of their time online instead
of expecting potential customers to come to them.
By adding targeted display marketing into the mix, marketers can increase brand recall by 6% and boost form conversion rates by 30%.
Seven changes Search plus Your World brings to PPC
Search plus Your World is well underway in rolling out for English language Google.com searches.
The new evolution of Google is effectively live in the States and for many people in the UK, like myself, who search on the .com site by default rather than the .co.uk.
Search plus Your World impacts PPC just as it impacts SEO. Let’s look at seven reasons why your PPC strategy might need changes due to Search+
Mobile accounted for 12% of December's paid search clicks in the UK
Mobiles and tablets accounted for 12% of all paid search clicks in the UK during December, according to new data from Marin Software.
This represents a 49% increase in click share as a percentage of the total since October.
The Quarterly UK Online Advertising Report found that, over the same period, spend share of mobile and tablet devices increased by 29% to a 7.5% share of overall search spend.
Google could face EU antitrust action by April
Antitrust regulators in Europe have Google in their sights. In November 2010, the European Commission opened an informal investigation into the search giant to determine if it is abusing its position in the market.
The investigation covers everything from the company's treatment of competitors' search results to its new social network Google+. Normally, antitrust investigations like this take years to complete, but it appears that the EU may be moving much more quickly than normal.
Five online advertising trends to expect in 2012
As marketers put the finishing touches on 2012 budgets and plans, it’s important to make sure they have been developed with an adequate point of view of the future.
While it’s impossible to predict exactly what will happen over the next twelve months, running through a few what-if scenarios will help to prepare for inevitable changes as they happen.
In this post, I wanted to highlight what I see as being some of the biggest trends and possibilities for 2012.
So here are five things marketers should look out for over the coming year...
