10 interesting digital stats we've seen this week
I've rounded up some of the most interesting digital marketing stats I've seen this week.
Topics covered include the use of tablets and other devices while watching TV, search marketing budgets, mobile payments and Google+.
What effect has Google+ had on search campaigns?
Since the full launch of Google+ last September, there has understandably been much speculation as to the impact it will have on search rankings.
Many SEOs have predicted that search engines will use social signals more and more, and the introduction of Google+ made that even more likely.
So what effect has Google's social network had on the job of the search marketer?
We asked more than 500 agency and client-side respondents for our UK Search Engine Marketing Benchmark Report 2012, produced in association with NetBooster ...
Search and social media marketing spend remains strong – new report
Digital marketing budgets in search engine and social media marketing are continuing to rise despite challenging economic conditions, according to research released today.
The UK Search Engine Benchmark Report, published in association with NetBooster, has for the past five years shown that companies have continuously invested in the opportunities present in SEO, paid search and social media marketing.
How does Google+ impact SEO performance?
Last week I presented at SMX London on a Google+ panel which looked at research I had done on the impact Google+ has to organic search.
The research showed some very interesting results!
Guest blogging in a post-Penguin world
The aftermath of Google’s Penguin update has seen a lot of speculation as to which factors might have caused sites to be hit.
The overwhelming message is that Google is becoming more proactive and stricter when dealing with link spam.
There are plenty of great blog posts out there looking at what type of unnatural links might have influenced drops, so instead I decided to look at how the Penguin update might change guest blogging.
Turn your digital technology provider from supplier to partner
As the online industry has grown, so have the number of moving parts we have to consider.
As the cogs in the machine continue to multiply, everyone has had to acquire cross functional skills to manage the different channels that come under the remit of the online marketer.
Whether it be PPC, SEO, re-targeting, social, mobile, or local; the one entity in this eco-system that should have a working knowledge of all of these areas is your technology provider.
Google launches enhanced listings for brands
With the release of Google+ in September 2011, businesses have been looking to see how the platform can assist in their digital marketing efforts.
In particular, companies have been keen to see how Google+ can impact on search engine marketing.
Microsoft launches a new social network, but why?
When it comes to large tech companies and how they've fared with social networking, one could argue that Microsoft is the most successful.
Google has struggled to build viable homegrown social networks, Yahoo has largely done little of note, AOL purchased Bebo for $850m only to drive it into the ground, etc.
Microsoft's claim to success in the social space? A $240m investment in Facebook in 2007 which valued the social network at $15bn.
12 social signals from Twitter that could influence search rankings
We know that Google uses hundreds of ranking factors to determine where it places web pages in its index. We also know that social media sites are becoming increasingly influential on search placements.
Charles Duncombe explored the topic on this blog a few days ago, focusing mainly on volume-based signals. I think there’s probably a bit more to it than that, or at least there should be.
This is a think-out-loud ‘Friday’ post, rather than a definitive guide to the things Googlebot is sniffing out (for I know not what it looks for). It considers the possibilities, to explore what Google might be able to make sense of. I invite you to share your own ideas in the comments section below.
So then, what kind of social signals might it take notice of on Twitter?
Content trends: six things everyone’s talking about
We're nearly halfway through 2012 and there are some clear content trends emerging.
Here are the top six hot issues we’re discussing with content owners…
