Pinterest seems like it should be one of the great social media success stories of recent years.
It’s got 70m users, 80% of whom are female and 35% of which use Pinterest on their mobiles.
A demographic skewed towards women with decent incomes: an advertiser’s dream...surely…?
Recently one of our Twitter friends (Hello @Henweb) pointed out that they were having trouble accessing Twitter analytics.
I realised that we’d written about this in the past, but many users had trouble accessing analytics data.
Here’s a very quick and easy guide to help you get access to Twitter analytics without spending any money.
Last year, Coca-Cola launched the Journey website as its own media outlet, using an editorial, image-heavy format.
Fuelled by the brand's Content 2020 plan, the redesign was described as 'the most ambitious rethink of Coca-Cola’s web properties' since it launched the first website in 1995.
The company has gone from being declared 'creatively bankrupt' by a chief exec in 2004 to being named Creative Marketer of the Year at Cannes in 2013.
We're in the midst of a great migration to portable devices and the opportunity for marketers is immense.
It will be much tougher to cultivate a relationship with users than it was on the web, but if handled properly we’ll find the perfect balance between the ultimate user experience and advertisers’ agenda.
One thing marketers can all agree on: advertising makes the digital world go 'round. What's less a settled matter is how, exactly.
2013 will be the biggest online Christmas shopping year in history, many expecting the £10bn mark to be passed.
With the opportunity inherent, companies face challenges, from shipping to staffing.
But during and after the sales are made, customer service becomes one of the main headaches for companies. If an omnichannel strategy is missing, cue disappointed and increasingly vocal customers.
The customer service expectations of consumers in the UK and beyond has been revealed by Zendesk in a study polling 7,000 people in seven countries. The participants were aged 18-64, with 1,000 surveyed in each of the U.K, U.S., Australia, Brazil, France, Germany and Japan.
The data suggest that British customers demand the highest-levels of customer service in Europe. The data also reveal much about preferred communication channels and what good customer service can do for a brand.
As we approach the end of the penultimate month of 2013 it’s time to round up some of the most interesting and noteworthy social campaigns we’ve seen in the past 30 days or so.
This time it includes efforts from MTV, Red Bull, Manchester City, Sony and ASOS.
If you’ve spotted any other decent social campaigns in November please flag them up in the comments...
Online giving is growing, and year-on-year the role social media plays in fundraising and marketing increases.
Online, particularly social, is already important, with 47% of Americans learning about a particular cause via an online channel.
Trevor Neilson of the Global Philanthropy Group states, “in the next two years, social media will become the primary way that Americans give money to charity.”
So with online proving so important, who is doing what with content online in the charity sector? Here are three organisations with quite different approaches, detailed in Aegis Media and Social Misfits Media’s new guide to social and content for charities.
Sometimes getting something very publicly (and very badly) wrong can turn out to be a blessing in disguise.
When Games Workshop closed its disastrous Facebook page in February 2013, no-one would have dreamed that just six months later it would be back and delivering an exemplary community experience.
For some arts organisations, the array of platforms and devices in digital is bewildering.
For small organisations, perhaps a theatre group, how is awareness and ultimately ticket sales to be improved? Beyond this, the prospect of actually engaging and collaborating via digital media can be daunting or perhaps feel like a pipe dream.
And for large arts organisations, how easy is it to compete with big brands, or big online-first non-profits such as the Khan Academy, when it comes to education and engagement online? Is a multi-pronged mobile strategy, featuring a number of apps and a responsive website, the best approach?
Lots of questions! In this post I'm framing a talk I gave for IT4ARTS last week, at the Barbican. I've given some background and fleshed out the challenge for the arts, in digital and on mobile.
I've also reviewed a number of mobile apps, looking in particular at the Tate, and there are also some references and jumping-off points to talks by those working and innovating at museums and galleries.
PR is no longer the future of SEO. It already is PR.
SEOs recognise this, and the majority are now carrying out online PR: whether they call it that or not, all decent SEOs are now creating content and reaching out to online influencers.
General marketers realise this. In a survey we recently conducted of 250 UK marketers, 52% said that PR and SEO work closely together in their organisation, and a whopping 71% think their PR agencies are experts at SEO.
But how are those PR agencies performing in their newfound position as SEO experts?